Manager, Influencer & Partnerships

Manager, Influencer & Partnerships

Perfect Bar (Mondelēz International) is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments. You’ll drive overall consumer engagement by leading our influencer strategy across platforms, guiding high-impact brand partnerships, and elevating our PR efforts – shaping how consumers experience and connect with Perfect Bar.

• Lead paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
• Personally oversee our macro and long‑term influencer program by managing budgets, cultivating strong relationships, and overseeing the full partnership lifecycle — from scouting and contracting through execution of all in‑house content deliverables.
• Partner with and manage our external influencer agency who executes day‑to‑day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling.
• Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation.
• Lead brand partnership programs, cultivating robust connections and orchestrating multiple activations from concept to execution each year.
• Lead day‑to‑day PR agency management and support the development of culturally resonant PR stunts that strengthen brand positioning and amplify Perfect Bar’s presence across cultural moments.
• Oversee key events, experiences, and activations that drive engagement across influencer, brand partnership, and PR initiatives.
• Define, track and optimize KPIs across influencer, partnerships & PR programs — continuously analyzing performance and identifying opportunities to scale and optimize.
• Manage the influencer and partnership budget to maximize the impact of each activation.
• Partner closely with paid media and organic social partners to develop engagement‑driving content.

• 5+ years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands.
• Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long‑term creator relationships.
• Experience managing or contributing to brand partnerships, co‑branded campaigns, or cross‑industry collaborations.
• Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results.
• Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders.
• Ability to adapt quickly, multitask effectively, and thrive in a fast‑paced, highly collaborative environment.
• Proficiency with influencer sourcing and analytics tools.
• Exceptional aesthetic judgment with a strong attention to detail.
• Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers.

• Deep passion for the better‑for‑you snacking space.
• Strong understanding of PR strategy and earned storytelling, with experience supporting culturally relevant moments and activations.
• Trend‑spotting skills with the ability to activate against competitive, cultural, and social trends.
• Passion for content creation, social media, and consumer engagement.
• Proven ability to manage cross‑functional teams and external partners to deliver integrated campaigns.
• Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end‑to‑end.

The base salary range for this position is $95,100 to $130,790; the exact…