Product Manager, Professional Promotion Medical Education – CAPLYTA, Neuroscience
Listed on 2026-09-18
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Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Marketing Management, Market Research
Job Function
Marketing
Job Sub FunctionProduct Management
Job CategoryProfessional
All Job Posting LocationsTitusville, New Jersey, United States of America
Position SummaryJohnson & Johnson is recruiting for a Product Manager, Professional Promotion – CAPLYTA, Neuroscience to be located in Titusville, NJ.
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.
The Product Manager will work with the Product Director, Professional Promotion to design and execute healthcare professional engagement strategies that support CAPLYTA across Major Depressive Disorder (MDD) and Bipolar Depression (BPD). This role will lead speaker bureau strategy and execution, peer‑to‑peer engagement programs, and thought leader interactions that support brand objectives and customer engagement. In addition, the Product Manager will support development and execution of professional promotion initiatives, customer engagement platforms, and field‑facing resources designed to enhance HCP adoption and brand performance.
The Product Manager will report to the Group Product Director for KOL Development and Engagement and will serve as a core member of the brand team.
- Responsible for coordinated and effective execution of CAPLYTA speaker bureau activities, including speaker recruitment, onboarding, training, and program execution.
- Partner with Sales Leadership, Medical Affairs, and field teams to optimize speaker engagement and utilization.
- Evaluate program effectiveness and identify opportunities to enhance impact, customer engagement, and operational excellence.
- Develop and pull through innovative peer‑to‑peer engagement platforms and tactics.
- Lead execution of live, virtual, and hybrid educational programs aligned with customer needs and brand priorities.
- Effectively manage and provide guidance to agency partners supporting speaker programs and peer‑to‑peer initiatives.
- Maintain and foster relationships with critical thought leaders and advocacy partners to advance future needs of the brand.
- Gather and share insights on market opportunities, customer needs, and competitive dynamics through regular interactions with healthcare professionals and thought leaders.
- Translate customer insights into actionable recommendations that inform brand strategy and execution.
- Support development and execution of professional promotion initiatives and resources that enable effective customer engagement.
- Partner closely with field teams to identify opportunities to enhance brand execution and customer experience.
- Support key congress, advisory board, and customer engagement activities as appropriate.
- Collaborate closely with Medical Affairs, Regulatory Affairs, Legal, HCC, Learning Excellence, Sales, and Operations partners to deliver compliant and effective programs.
- Lead agency partners to ensure programs are delivered on time, on budget, and in alignment with business objectives.
- Serve as a core contributor to brand planning and execution.
- A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 5 years of work experience, with…
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