Director of Social Media and Content

Location: Cape May

Position Overview:

We are seeking a Director of Social Media & Content to lead the vision, strategy, and execution of Cape Resorts’ digital storytelling ecosystem. This role sits at the intersection of creative and strategy—a tastemaker and operator who understands how to translate a brand into content that not only inspires, but performs. You will oversee social media, content creation, influencer partnerships, and brand-led experiences, while directly managing the Social Media Manager to ensure strong day-to-day execution.

You will be responsible for building a best-in-class content engine—one that feels editorial, culturally relevant, and distinctly Cape Resorts—and ensuring all efforts ladder up to business goals: driving awareness, shaping perception, and fueling revenue.

Role Priorities:

Own the Social & Content Vision Lead & Develop the Social Team Drive Creative That Performs Lead Influencer & Partnership Strategy Own Brand Events & Experiences Build & Manage the Content Engine These duties may be described as, but not limited to:

Define and lead the overarching social media and content strategy across all platforms

Shape the brand voice and visual identity across channels, ensuring consistency and excellence

Identify cultural moments, trends, and opportunities to position Cape Resorts with relevance and authority

Manage and mentor the Social Media Manager, providing clear direction, feedback, and support

Oversee day-to-day social execution, ensuring content is on-brand, timely, and performing

Build workflows and processes that elevate output while maintaining efficiency

Oversee end-to-end content creation, from concept through production and distribution

Develop content that balances aspiration and conversion—elevating the brand while driving measurable results

Partner closely with digital, CRM, and marketing teams to align content with campaigns and customer journeys

Build and manage a high-impact influencer program across paid, earned, and affiliate partnerships

Identify and cultivate relationships with creators, tastemakers, and brand partners aligned with Cape Resorts’ audience and aesthetic

Partner with a curated network of influencers and creatives to generate original, on-property content that brings the brand to life and inspires stays

Shape content briefs that feel editorial and on-brand while allowing for authentic creator expression

Track performance and optimize partnerships to drive reach, engagement, and bookings

Concept, produce, and execute brand events from start to finish—press trips, influencer activations, and cultural moments

Ensure every event reflects the brand’s point of view and creates meaningful, shareable content

Work cross-functionally with PR, operations, and property teams to deliver seamless execution

Oversee content calendars, production workflows, and asset management across properties

Collaborate with creative teams and external partners (photographers, videographers, agencies) to build a best-in-class asset library

Establish standards, guidelines, and processes to ensure quality and efficiency at scale

Track performance across social and content channels, using insights to refine strategy

Stay ahead of platform changes, emerging technologies, and audience behavior

Continuously evolve the content approach to drive growth and maintain cultural relevance

Required Knowledge, Skills, Abilities:

A social-first expert with a deep understanding of platform strategy, content formats, and audience behavior

Experienced in building and scaling influencer and creator programs that drive real business impactA creative thinker with exceptional taste—you have a sharp eye for imagery, tone, and brand alignmentA strong people manager, with experience leading and developing social or…