Group Product Director, Professional Promotion & KOL Engagement, CAPLYTA

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Marketing

Strategic Marketing

Professional

Titusville, New Jersey, United States of America

Johnson & Johnson is currently recruiting for a Group Product Director, Professional Promotion & KOL Engagement, CAPLYTA®. This position will be located in Titusville, NJ.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

The Group Product Director, Professional Promotion KOL Engagement will lead U.S. HCP marketing, professional education, and KOL engagement strategy across all CAPLYTA® indications (MDD, Bipolar, and Schizophrenia). This leader will translate brand strategy, customer and field insights, market research, and analytics into coordinated professional promotion, peer-to-peer education, speaker bureau, and congress, TLL and regional initiatives. The role will lead a team of three direct reports and serve as the single point of accountability for professional promotion – KOL engagement, content, and peer-to-peer strategy across the brand.

This position reports to the Director of Marketing, CAPLYTA®.

• Product Director, KOL Engagement Strategy & Medical Education
• Product Director, Regional Marketing
• Product Manager, KOL Strategy & Speaker Bureau Management

• Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities through ongoing feedback, development planning, and talent management.
• Shape and execute U.S. HCP marketing strategies and professional education priorities across all CAPLYTA® indications.
• Lead and advance Key Opinion Leader (KOL) engagement strategy to generate customer insights, develop new and emerging advocates, and support professional education priorities.
• Own end-to-end peer-to-peer strategy, speaker bureau management, and program optimization across all CAPLYTA® indications.
• Continuously advance core marketing fundamentals, including insight generation, co-positioning, message and creative development, and impact measurement.
• Champion data-driven decision-making and proactively adjust strategy using market insights, analytics, customer feedback, and field insights.
• Create and curate content deployed through TLL field interactions, congress activations,…