Product Director EPG

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Marketing

Product Management

Professional

Titusville, New Jersey, United States of America

Johnson & Johnson is currently recruiting for a Product Director, Established Products Group (EPG), to be based in Titusville, New Jersey. This position reports to the Group Product Director, Established Products Group.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

The Product Director will be a key commercial leader within EPG, a dynamic portfolio that includes the pulmonary hypertension business and other established brands. The role will lead non-personal promotion (NPP) strategy and execution across select EPG brands, working directly with media and agency partners to translate brand priorities into integrated, compliant, insight-led programs.

The Product Director will also play a central role in preparing EPG for future growth and portfolio evolution. This includes leading cross-functional launch readiness for potential EPG launches, directing future lifecycle brand transitions into EPG, and serving as the AI lead for EPG. The successful candidate will combine strategic marketing judgement, disciplined execution, strong matrix leadership, and a practical test-and-learn mindset to deliver measurable business impact in a complex portfolio environment.

• Lead the development and execution of portfolio-wide NPP and media strategies across select EPG brands, including the pulmonary hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements.
• Direct media, creative, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, performance measurement, optimization, and issue resolution.
• Partner with brand leads, Business Analytics, and cross-functional stakeholders to translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated execution; define success measures, assess effectiveness, generate actionable insights, and continuously optimize NPP investments.
• Help lead commercial launch-readiness work streams for potential EPG launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates.
• Help lead future lifecycle brand transitions into EPG by coordinating transition strategy, knowledge transfer, operating readiness, resource requirements, supply and financial considerations, and continuity of critical commercial activities.
• Serve as the EPG AI lead by identifying and prioritizing high-value AI use cases, leading selected pilots and initiatives, promoting responsible adoption, and building team capability through practical tools, education, and scalable ways of working.
• Collaborate across Finance, Pricing, Compound Development Teams, Strategic Customer Group, Marketing Services, Business Analytics, Medical Affairs, Supply Chain, Sales Operations, Legal, Regulatory Affairs, HECOR, and HCC to align strategy, manage budgets and resources, track performance, and deliver key commercial priorities.
• Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities, inform…