Director, US NPBD, Cardiovascular

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Marketing

Strategic Marketing

Professional

Titusville, New Jersey, United States of America

J&J Innovative Medicine is recruiting for a Director, US New Products Business Development (NPBD), Cardiovascular, based in Titusville, NJ.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

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The Director, New Products Cardiovascular will support the launch planning efforts for Milvexian through the joint J&J – BMS Alliance. This role will lead and shape the pre and post launch Hospital/ IDN Strategy and implementation plan for Milvexian. The leader will also serve as the Secondary Stroke Prevention co-lead for the Alliance US Working Group. This position reports to the Therapeutic Area Lead Cardiovascular (TAL).

• Lead the development of an integrated US Hospital/ IDN strategy and execution plan for Milvexian in partnership with BMS, inclusive of the EHR/ Digital Strategy.
• Champion data-driven decision making and proactively adjust strategy using market research, analytics, and when available insights from customer facing team(s)
• Continuously advance core marketing fundamentals, including insight generation, segmentation, message and creative development, and impact measurement.
• Lead KAM strategy, deployment planning and training plan
• Partner closely with internal cross functional partners and drive alignment with BMS to ensure the evidence generation plan supports the needs of institutional customers
• Manage the agency-of-record relationship and other agency/vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget.
• Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Finance, Legal, Regulatory, Health Care Compliance, and Global Commercial teams to ensure strategic alignment and compliant execution.
• Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making.
• Serve as a core member of the J&J/ BMS Alliance US Working Group
• Spearhead the identification, assessment and recommendation for innovative partnerships

• Future-Oriented:
  Identify and understand future unmet needs; demonstrate capacity for strategic thinking.
• Intellectual Curiosity:
  Demonstrate learning agility; stay updated with evolving healthcare markets; work without an established blueprint.
• Business Case Development:
  Drive decisions based on insights; ensure facts and analogs…