Patient Marketing Director, Asundexian

Select how often (in days) to receive an alert:

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments; the company has the passion and determination to develop and commercialize medicines that help improve patients’ lives; one of your key late-stage pipeline assets, Asundexian, an oral Factor XIa inhibitor (anti-thrombotic), is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke;

As Patient Marketing Director, Asundexian, you are responsible for driving rapid patient activation, treatment adoption and continuity of care at launch; you orchestrate data-driven patient engagement strategies that ensure patient demand is created and converted into timely HCP action and prescribing behavior; you lead a fully integrated strategy that translates patient engagement signals into real-time field execution, accelerating time to diagnosis, treatment initiation, and brand uptake in a competitive launch environment;

in this role, you collaborate closely across customer engagement, medical, market access and patient services, requiring excellent skills in communication, cross-functional leadership, and influencing without authority; you take a high degree of project ownership and accountability while managing multiple work streams.

The primary responsibilities of this role, Patient Marketing Director, Asundexian, are to:

• Develop the patient marketing launch plan and business cases, including prioritized opportunities, high-return investments and strategic approaches;
• Identify prioritized patient populations with high risk and unmet needs and execute patient marketing strategies, campaigns and initiatives aligned with brand goals that prime patients for HCP discussions;
• Lead initiatives that pull through patient campaigns and key messages into field-based assets, advocacy conferences, advertising and digital communications that deliver measurable results;
• Partner with advocacy relations and PR/communications to raise awareness, drive education and support continuity of care;
• Partner with patient services and market access to deliver tailored affordability solutions and education that support continuity of care;
• Partner with Digital Strategy teams to design and implement high-ROI omnichannel patient marketing programs;
• Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders across Bayer;
• Collaborate with Legal, Medical and Regulatory teams to navigate review processes efficiently and ensure full compliance;
• Manage project timelines, budgets and key deliverables in line with brand goals and launch milestones;
• Stay informed of industry trends, competitor activities and evolving consumer behavior to continuously refine and optimize strategy.

Bayer seeks an incumbent who possesses the following:

• Minimum of 3 years of US pharmaceutical and/or healthcare marketing experience;
• Direct experience in patient marketing, including strategy and execution;
• Launch experience in US pharma or healthcare;
• A…