Marketing Specialist; Field

We are seeking a dynamic Marketing Specialist (Field) to develop and execute marketing initiatives that enhance property visibility, generate prospective resident leads, and strengthen brand presence. This role works closely with on-site teams to ensure marketing strategies, leasing initiatives, and branding standards are consistently implemented while creating an outstanding customer experience.

• Develop and implement field marketing strategies that increase brand awareness and generate qualified leads.
• Execute promotional campaigns that support occupancy and leasing goals.
• Monitor campaign performance and recommend improvements based on market trends and results.
• Ensure all marketing activities align with company branding standards.

• Maintain the overall marketability and presentation of assigned properties.
• Ensure curb appeal, model units, leasing offices, clubhouses, and common areas consistently reflect brand standards.
• Coordinate marketing materials, signage, and promotional displays.
• Identify opportunities to improve the customer experience through visual presentation.

• Partner with leasing teams to support lead generation and resident outreach efforts.
• Assist with marketing events, open houses, and community engagement initiatives.
• Develop promotional programs designed to increase resident satisfaction and retention.
• Support leasing objectives through targeted marketing activities.

• Assist with digital marketing initiatives, including social media, website updates, and online listings.
• Create engaging marketing content and promotional materials.
• Monitor online reputation and support reputation management efforts.
• Ensure marketing collateral remains current and consistent.

• Monitor local market conditions and competitor activities.
• Analyze marketing performance metrics and recommend strategies for continuous improvement.
• Prepare reports on campaign effectiveness, lead generation, and occupancy trends.
• Identify new opportunities to increase market visibility.

• Work closely with operations, leasing, and management teams to support business objectives.
• Coordinate marketing projects while ensuring deadlines and quality standards are met.
• Promote consistent implementation of company policies and marketing best practices.
• Support special projects and additional marketing initiatives as needed.

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• 2–5 years of experience in marketing, field marketing, property marketing, or a related role.
• Experience developing and executing marketing campaigns.
• Strong knowledge of branding, digital marketing, and promotional strategies.
• Excellent communication and interpersonal skills.
• Strong organizational, project management, and multitasking abilities.
• Proficiency with Microsoft Office and digital marketing platforms.
• Creative problem-solving skills with attention to detail.
• Ability to work independently while collaborating with cross-functional teams.

• Professional Certified Marketer (PCM)
• Google Analytics Certification
• Google Ads Certification
• Hub Spot Content Marketing Certification
• Hub Spot Inbound Marketing Certification
• Meta Certified Digital Marketing Associate

• Competitive salary ranging from $55,000 to $60,000, based on experience and qualifications.
• Opportunity to contribute to impactful marketing initiatives and brand growth.
• Collaborative and supportive work environment.
• Professional development and career advancement opportunities.
• Exposure to a variety of marketing projects and cross-functional teams.
• Comprehensive benefits package, including health insurance, retirement plans, paid time off, and other company-sponsored benefits.

Englewood Cliffs offers access to a vibrant business environment with convenient proximity to major metropolitan markets, making it an excellent location for marketing professionals. The area provides opportunities for networking, career growth, and collaboration while offering a welcoming community, diverse amenities, and an excellent quality of life.