Associate Brand Manager, US Wellness Innovation & Brand Marketing

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.

Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Terms: Candidates must be legally authorized to work in the United States on a full‑time basis without the need for current or future employer sponsorship. Employment eligibility will be verified as part of the hiring process.

The Associate Brand Manager, US Wellness Innovation & Brand Marketing, will serve as the engine of our Wellness growth strategy — identifying new Wellness brands and products to bring into the frozen category, developing breakthrough product innovations, and leading the brand marketing strategy that positions us as the undisputed leader in Wellness ice cream.

This role is different from a typical ABM position. It is faster‑paced, more entrepreneurial, and demands genuine blue‑sky thinking. You won't be following an established playbook — you'll be writing it. This is a rare chance to shape the future direction of our company by identifying, incubating, and scaling new Wellness products, brands, and marketing strategies in the frozen category.

• Identify and evaluate new Wellness brands, product concepts, and partnerships that can excel in the frozen category
• Develop and execute the Wellness innovation pipeline — new products, formats, and positionings that deliver genuine health and wellness benefits in the frozen aisle
• Partner with R&D and Consumer Marketing Insights (CMI) to develop compelling new Wellness product propositions and packaging
• Lead cross‑functional teams to take product ideas from concept through commercialization to retail shelves
• Apply a 'Lean Startup' mindset — build pilots, test quickly, and fail fast to rapidly identify what works
• Stay ahead of consumer and category trends to identify the next high‑potential Wellness opportunity before competitors do
• Explore digital and e‑commerce platform opportunities to bring new Wellness brands and formats to market

• Develop and execute brand marketing strategies that drive awareness, trial, and loyalty for our Wellness portfolio
• Partner with Consumer Marketing Insights to design robust consumer learning plans — identifying new testing methodologies and insights generation approaches
• Analyze Wellness category dynamics to continuously sharpen strategic positioning and identify the largest remaining white spaces
• Lead agency and media partner relationships to develop culturally relevant marketing assets for the Wellness segment
• Leverage AI tools to efficiently develop and scale marketing assets

• Identify and develop financial business cases for new…