Product Director, Established Products Group

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The Product Director will be a key commercial leader within EPG, a dynamic portfolio that includes the pulmonary hypertension business and other established brands. The role will lead non-personal promotion (NPP) strategy and execution across select EPG brands, working directly with media and agency partners to translate brand priorities into integrated, compliant, insight-led programs. The Product Director will also play a central role in preparing EPG for future growth and portfolio evolution.

This includes leading cross-functional launch readiness for potential EPG launches, directing future lifecycle brand transitions into EPG, and serving as the AI lead for EPG. The successful candidate will combine strategic marketing judgment, disciplined execution, strong matrix leadership, and a practical test-and-learn mindset to deliver measurable business impact in a complex portfolio environment.

• Lead the development and execution of portfolio-wide NPP and media strategies across select EPG brands, including the pulmonary hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements.
• Direct media, creative, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, performance measurement, optimization, and issue resolution.
• Partner with brand leads, Business Analytics, and cross-functional stakeholders to translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated execution; define success measures, assess effectiveness, generate actionable insights, and continuously optimize NPP investments.
• Help lead commercial launch-readiness work streams for potential EPG launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates.
• Help lead future lifecycle brand transitions into EPG by coordinating transition strategy, knowledge transfer, operating readiness, resource requirements, supply and financial considerations, and continuity of critical commercial activities.
• Serve as the EPG AI lead by identifying and prioritizing high-value AI use cases, leading selected pilots and initiatives, promoting responsible adoption, and building team capability…