Marketing Coordinator

Company Overview

Home Surplus is a multi-location retail warehouse superstore for cabinets, doors, countertops, and related home improvement products, offering in-stock products, expert design, and outstanding customer service at value prices. After operating as a single location for over 60 years, Home Surplus has expanded to five stores across New Jersey and Maryland in recent years as it grows toward a national footprint.

The Digital Marketing Coordinator is responsible for executing Home Surplus's day-to-day digital marketing activities across multiple channels. This is a hands-on, execution-focused role for someone who is highly organized, responsive, and comfortable managing a large number of recurring marketing tasks. The role is less about developing high-level strategy or personally creating every piece of content, and more about making sure campaigns, posts, emails, listings, and other marketing initiatives are completed accurately and on time.

• Schedule, publish, and maintain content across social media channels, including Facebook, Instagram, Tik Tok, and other relevant platforms.
• Post and maintain products, promotions, and offers on Facebook Marketplace and similar digital marketplaces.
• Identify and execute appropriate opportunities on community platforms such as Nextdoor, local Facebook Groups, Reddit, and other relevant online communities.
• Build, schedule, and send customer email campaigns, promotional emails, newsletters, and automated drip campaigns.
• Maintain campaign calendars and ensure planned marketing initiatives launch on schedule.
• Coordinate with the internal creative team to request graphics, video, copy, photography, and other assets needed for campaigns.
• Coordinate with outside agencies, freelancers, technology providers, and other vendors when additional creative or technical support is required.
• Repurpose approved creative across multiple channels and formats while keeping messaging consistent.
• Monitor basic campaign performance, engagement, email results, and lead activity; flag what is working and what needs attention.
• Maintain organized files, marketing assets, campaign links, logins, calendars, and project status information.
• Perform routine website and digital-content updates using available tools and internal or external technical support.
• Follow through on marketing tasks from assignment through completion and proactively surface delays, missing assets, or roadblocks.

• This is an execution-heavy “blocking and tackling” marketing role.
• The person should be capable of independently managing the daily workflow without needing to set the overall company marketing strategy.
• They do not need to be the primary graphic designer, videographer, or creative director; they will work with internal and outside creative resources.
• Using AI tools to work more efficiently is expected, not optional — this role is not a fit for someone who prefers to do everything manually.
• They should have enough marketing judgment to know when something is ready to publish, when to ask a question, and when to elevate an issue.

• Required:
  
  comfortable using AI tools (e.g., ChatGPT, Canva AI, scheduling and automation platforms) as a core, everyday part of the workflow — this is a must-have, not a nice-to-have.
• 1–4 years of experience in digital marketing, social media, email marketing, e-commerce, or a related coordination role.
• Extremely organized with strong follow-through and attention to detail.
• Comfortable juggling multiple channels, deadlines, and recurring tasks at the same time.
• Working knowledge of social media platforms, email marketing systems, digital marketplaces, and common marketing tools.
• A strong written…