Program Management Senior Specialist - Lab - Email

Overview

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The Program Management Senior Specialist is the glue that keeps all the elements of an email marketing campaign project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in email marketing. They are the connective tissue between the business (product marketing managers), production project managers and development team. They ensure projects are well defined, and delivered on time and meet quality standards.

The base salary range for this full-time position is $103,000 - $131,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
  • Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic
  • Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals
  • Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies
  • Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team
• Project manage campaign development and deployment
  • Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
  • Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates
  • Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team
  • Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM
  • Communicate production progress to PMM, facilitate approval of simulations, proofs and prototypes, ensure any changes are implemented after prototype and proof review
  • Flag issues that arise during the production process and proactively seek solutions
• Manage campaign deployment in Internal Growth tools, monitor campaign health
  • Actively manage the Internal growth tool (i.e..Gamma) campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform
  • Be the expert on Gamma campaigns under their management
  • Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring and error escalation
  • Conduct post-launch campaign performance analysis to derive engagement insights and identify areas for future improvement
• Troubleshoot and solve escalations
  • When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team
  • Document the issue in the…