Integrated Marketing Specialist

About Parts Town

We are the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts. We like to do things a little differently and prioritize safety as our first core value. We’re also looking for unique enthusiasm, high integrity, and the courage to embrace change – and a few jokes don’t hurt!

We are seeking a results-driven Integrated Marketing Specialist with expertise in B2B marketing to join our growing team. You will support our Chains segment and work alongside marketing leads and sales teams to plan and execute multi‑channel marketing strategies that drive parts sales, reinforce our brand, and strengthen our partnerships.

• Parts Town Pride – virtual tour and culture
• Quarterly profit‑sharing bonus
• Hybrid work schedule
• Team member appreciation events and recognition programs
• Volunteer opportunities
• Monthly IT stipend
• Casual dress code
• On‑demand pay options
• Health insurance, dental, vision, 401(k) with matching, employee assistance, paid time off, paid sick time, paid holidays, paid parental leave, and professional development opportunities

• Draft creative briefs and attend kickoff meetings to relay campaign goals and strategies.
• Coordinate and support events, trade shows and conferences, managing promotions, registrations, and follow‑up campaigns.
• Act as liaison between creative, e‑commerce, sales teams and external vendors to finalize and launch campaign assets (emails, landing pages, ads, fliers, etc.).
• Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social media, email, and events.
• Coordinate production of marketing assets such as sales collateral (fliers), case studies, presentations, and email campaigns tailored to the distinct needs of the Chains audience.
• Maintain the marketing campaign calendar and ensure deliverables are completed on time.
• Support day‑to‑day content updates for Chain custom microsites, ensuring a consistent and timely content experience.
• Monitor and report on campaign performance metrics (e.g., engagement rates).
• Assist with CRM and marketing automation processes (Salesforce) to manage campaigns and proactive outreach.
• Collaborate with sales to provide marketing support, including follow‑up campaigns, sales decks, and account‑specific materials.
• Ensure consistency of brand messaging across all B2B communication channels.
• Leverage data and customer insights to customize content and messaging for the Chains audience.
• Coordinate swag programs and promotional giveaways for customers, ensuring items align with Parts Town branding, campaign messaging, and customer engagement goals.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience, preferably in B2B marketing.
• Strong understanding of lifecycle marketing, the buyer’s journey, and account‑based marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce).
• Strong project management and organizational skills with attention to detail.
• Excellent communication and collaboration skills for cross‑functional work.

Our Marketing team is eclectic and loves fun. If you have a wealth of pop‑culture knowledge, love sci‑fi, or can bake a mean chocolate‑chip cookie, you’ll fit in perfectly.

Salary range: $55,185.41 – $74,474.75 annually (approx. $26.53 – $35.80 hourly). Compensation may include a profit‑sharing program and an annual bonus depending on the role. We also offer health, dental, and vision insurance, a 401(k) with match, employee assistance programs, paid time off, sick time, holidays, parental leave, and professional development opportunities.

Parts Town welcomes diversity and is an equal opportunity employer. All qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.