Senior Manager, Market Access Strategy, Analytics & Enablement

Senior Manager, Market Access Strategy, Analytics & Enablement

The Senior Manager, Market Access Strategy, Analytics & Enablement will provide strategic leadership across U.S. market access strategy, analytics, coding, reimbursement, operational enablement, and payer insights for both on‑market and pipeline diagnostic products. This role will lead the development and execution of scalable market access strategies that support payer coverage, coding optimization, reimbursement success, and commercial adoption across the U.S. healthcare landscape.

This individual will serve as a key stakeholder within the North America Market Access organization, partnering cross‑functionally with Global Market Access, HEOR, Medical Affairs, Marketing, Sales, Regulatory, Product Development, Government Affairs, Information Technology, and Field Reimbursement teams to drive evidence‑based decision making and operational excellence.

Success in this role requires strategic thinking, aggregating data from different data sources which informs the organization on current and long‑term market access planning for pipeline and commercialized products.

• Lead the aggregated analytics alignment on Market Access strategies for current and new market and pipeline diagnostic products.
• Partner with Global Market Access teams to adapt global strategies to meet U.S. payer, coding, reimbursement, and commercialization needs.
• Integrate payer and reimbursement considerations into go‑to‑market planning and lifecycle management activities utilizing databases for informed decision making.
• Pull from databases healthcare policy, reimbursement trends, coding updates, and payer coverage changes to proactively identify risks and opportunities.
• Develop strategic solutions and market access plans that support patient access and commercial success.
• Collaborate with Government Affairs, industry associations, and external stakeholders on coding and reimbursement policy initiatives impacting diagnostic products.
• Support market gap assessments and execute strategic initiatives to address payer concerns and reimbursement barriers.

• Lead the strategy, development, and implementation of analytics frameworks, dashboards, operational tools, and business intelligence capabilities that support Market Access decision‑making.
• Oversee analyses related to:
  • Medical policy coverage
  • Coding utilization
  • Billing and reimbursement trends
  • Pricing and fee schedule evaluations
  • Claims and utilization analytics
  • Team performance metrics
• Partner with other analytics and IT teams to leverage large datasets, data warehouses, and visualization platforms (e.g., Definitive, Excel, Smart Sheet, Tableau, and Snowflake).
• Utilize AI‑enabled tools and analytics solutions to generate actionable insights and accelerate business outcomes.
• Develop payer heat maps, reimbursement landscape assessments, and market access reporting tools to support field and leadership decision‑making.

• Maintain deep expertise in healthcare coding systems, including CPT, ICD‑10, DRG, modifiers, and reimbursement methodologies.

• Drive alignment across Market Access, Sales, Marketing, HEOR, Medical Affairs, Regulatory, Product Development, and Global Strategy teams.
• Influence cross‑functional stakeholders and senior leadership through clear communication of complex reimbursement and market access insights.
• Manage consultants, vendors, and external partners supporting Market Access initiatives.
• Ensure all activities are conducted in compliance with company policies, healthcare regulations, and ethical business standards.

• Lead and align cross‑functional projects from strategy through execution, ensuring timely delivery of key initiatives and tools.
• Utilize operational excellence frameworks and performance management methodologies to drive accountability and continuous improvement.
• Support KPI development, business process optimization, and organizational enablement initiatives across the Market Access function.

• Bachelor degree required in Public Health, Life…