Director Of Retail Sales & Operations

You build the engine that connects the brand to the athlete. And you are not afraid to run it yourself.

ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community.

• Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIs
• Integrated campaign development across social, email, paid, partnerships, and events
• The content and creative pipeline — brief campaigns, direct shoots, oversee all deliverables
• Community growth — building and engaging our athlete audience through authentic, platform-native content
• Event and experiential marketing: race weeke nd activations, expo presence, and retail pop-ups
• Athlete ambassador and brand partnership relationships
• Influencer and affiliate programs with clear performance accountability
• Marketing performance analysis across channels — weekly and monthly reporting with real insight
• Brand narrative and seasonal storytelling in direct collaboration with the founder
• Building and managing a lean, high-output marketing team over time

• 5-10 years of marketing experience, with at least 2 years in a leadership or ownership role
• Proven track record driving brand growth — ideally in apparel, sport, or consumer lifestyle
• Deep understanding of social-first marketing and how culture moves on platforms
• Strong writer and creative thinker — you can shape a brand voice and defend it
• Experience managing campaigns from brief through launch through post-analysis
• Data fluency — you know your metrics and make decisions based on them
• Experience with event and experiential marketing
• Strong opinions about what good brand looks like, backed by results

• Experience in endurance sports marketing - running, triathlon, cycling
• Background working with founder-led or early-stage consumer brands
• Existing relationships with athletes, media, or event properties in the endurance sport space