Digital​/Performance Marketing Specialist

Key Responsibilities

The Digital Marketing Specialist is a hybrid role combining paid digital media expertise and search engine optimisation (SEO). The ideal candidate is responsible for strategising, implementing, and optimising paid ad campaigns while driving organic growth through SEO initiatives. This role ensures an integrated approach to performance marketing to achieve business goals.

• Plan, execute, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram,
• Linked In, Tik Tok, and Pinterest.
• Conduct audience research and target segmentation for precise ad placements.
• Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROI, CTR, and CPA.
• Collaborate with creative teams to develop compelling ad creatives and copy.

The Digital Marketing Specialist is a hybrid role combining paid digital media expertise and search engine optimisation (SEO). The ideal candidate is responsible for strategising, implementing, and optimising paid ad campaigns while driving organic growth through SEO initiatives. This role ensures an integrated approach to performance marketing to achieve business goals.

• Plan, execute, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram,
• Linked In, Tik Tok, and Pinterest.
• Conduct audience research and target segmentation for precise ad placements.
• Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROI, CTR, and CPA.
• Manage media budgets, ensuring cost-effective ad placements.
• Collaborate with creative teams to develop compelling ad creatives and copy.

• 3-5 years experience in a performance marketing role; agency or in-house
• Perform keyword research to identify opportunities for both paid and organic growth.
• Optimize website content, meta tags, and on-page elements for improved search engine rankings.
• Implement link-building strategies and monitor backlink profiles.
• Conduct technical SEO audits and provide recommendations to enhance website performance.
• Collaborate with content creators to produce SEO-friendly content that aligns with campaign goals.

• Track and analyse both paid and organic campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Prepare performance reports and present actionable insights to stakeholders.
• Stay updated on digital marketing trends, including algorithm changes, new ad formats, and emerging SEO strategies.
• Ensure cohesive messaging and strategy across paid and organic channels.

• Increased website traffic through a balance of paid and organic strategies.
• Improved ROI on ad spend and higher rankings for targeted keywords.
• Seamless integration of paid and organic efforts for cohesive marketing campaigns.