Area Director of Sales | Don Fernando de Taos, Tapestry Collection Hilton & Taos Hampton Inn

Job Overview

Director of Sales for Hotel Don Fernando and Taos Hampton Inn in Taos, New Mexico. The role reports to the General Manager and oversees all aspects of the Sales Department, ensuring achievement of financial goals and compliance with company policies.

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property. The position involves generating top line revenue, managing budgets, and maintaining a quality work environment for the Sales team.

• Be available to work a flexible schedule, including weekends, holidays, and varied shifts.
• Focus on achievement of hotel financial goals and budget targets.
• Ensure compliance with and completion of all daily operational procedures by the Sales department.
• Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that the Sales team is informed.
• Be knowledgeable of current customers and accounts, particularly corporations, agencies, associations, tour operations, sports teams, and other groups who purchase hotel services.
• Determine and implement new business or market segments the hotel should pursue.
• Establish special packages or programs to boost occupancy during slow periods, and create advertising through newspaper, direct mail, billboards, etc. in support of these programs.
• Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
• Ensure communication with the General Manager, all other Department Managers, and staff.
• Manage all aspects of employee performance to ensure productivity and a quality work environment.
• Maintain the Sales Department's annual budget.
• Other duties as assigned.

• Minimum 5 years of progressive experience in sales, preferably in the hospitality industry.
• Ability to communicate effectively with guests, management, and co‑workers.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish is a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Knowledge of organizing setup requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.