Area Director of Sales| Don Fernando de Taos, Tapestry Collection Hilton & Taos Hampton Inn

Job Overview

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property. The Director of Sales is responsible for generating top line revenue and the management of all aspects of the Sales Department.

• Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company’s business operations.
• Focus on achievement of hotel financial goals / budget targets.
• Ensure compliance with and completion of all daily operational procedures by the Sales department.
• Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that the Sales team is informed as well.
• Be knowledgeable and understanding of current customers and accounts, particularly corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
• Determine and implement what additional business or market segments the hotel should pursue.
• Establish special packages or programs to boost occupancy during slow periods, and create advertising through newspaper, direct mail, billboards, etc. in support of these programs.
• Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
• Ensure communication with General Manager, all other Department Managers, and staff.
• Manage all aspects of employee performance to ensure productivity and a quality work environment.
• Maintain Sales Department’s annual budget.
• Other duties as assigned.

• Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
• Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of an organization.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Knowledge of organizing set up requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.