Director of Sales & Marketing

Turtleback Mountain Golf & Resort
, located in Elephant Butte, NM
, is hiring a Director of Sales & Marketing
.

Develops and executes a comprehensive, data‑driven sales strategy that maximizes total facility revenue, optimizes tee sheet utilization, and delivers a best‑in‑class guest experience consistent with our Member for a Day mission.

USD 55,000 - 65,000 per year, plus commission and housing allowance.

• Directs and manages all group, tournament, leisure, and transient sales activities with a focus on maximizing total revenue, rate integrity, and profitability.
  • Proactively call on targets/prospects, including resort sales contacts, local corporate, local charity contacts, events at other non‑Troon locales, wholesale partners, and other identified targets.
  • Develop and maintain relationships for referrals through DMC Strategy, inviting prospective clients to the club for meetings and tours.
  • Maintain and nurture wholesale partnerships with tour operators and key referral sources, including contract management and monthly check‑in calls.
  • Establish relationships with at least five regional hotels/resorts for resort strategy, ensuring revenue generation in collaboration with concierge and sales personnel.
• Proactively generate new business through outbound sales efforts, relationship development, and networking within corporate, resort, and luxury travel segments. Set weekly goal of 50–100 outbound emails/calls.
• Develop and implement an annual sales and marketing plan, including monthly pacing strategies, segment mix optimization, and demand‑based pricing initiatives.
• Marketing oversight of key club communication tools:
  • Email Marketing:
    Execute monthly campaigns using facility platforms such as Golf Now Manage, including triggered campaigns (thank‑you, defector campaigns, etc.).
  • Website:
    Update and maintain content, ensuring on‑brand presentation and seasonal alignment with campaign goals.
  • Social:
    Execute organic social media posting and campaigns, striving for three posts per week per channel with authentic content.
• Actively manage the tee sheet in partnership with Golf Operations to ensure optimal utilization, advanced booking pace, and yield management.
• Analyze competitive set, market trends, and assist Head Golf Professional in demand patterns to develop dynamic pricing strategies and group ceilings.
• Maintain and grow key accounts, ensuring high levels of client retention, repeat business, and exceptional service delivery.
• Execute Group Golf Contracts from initiation to completion.
• Lead all sales presentations, site tours, and client engagements with a focus on converting high‑value opportunities.
• Oversee CRM system management, ensuring accurate pipeline tracking, forecasting, and reporting of all sales activity.
• Partner cross‑functionally with Golf Operations, Food & Beverage, and Merchandising teams to maximize ancillary revenue opportunities.
• Establish, implement, and maintain departmental policies and procedures in alignment with company standards and luxury service expectations.
• Create and lead ongoing training programs focused on sales effectiveness, service excellence, and product knowledge.
• Monitor business volume and adjust staffing, expenses, and sales strategies to align with demand and profitability goals.
• Ensure all client and guest interactions reflect the highest standards of hospitality and professionalism.
• Maintain regular and reliable attendance.

Bachelor’s degree (BA) and one to two years related experience and/or training, or an equivalent combination of education and experience.

Frequently talks and hears; regularly walks, stands, sits and uses hands; occasionally reaches with hands and arms; occasionally lifts up to 25 pounds.

Occasionally works in outdoor weather conditions. Noise level is moderate.

None required.

• Ability to read and speak English may be required to perform duties (e.g., communicate with English‑speaking customers or co‑workers).
• Knowledge of Microsoft Office applications and Delphi.

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.