Head of NPP, Seed, Soil & Crop Health

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Job

City:

FIELD, North Carolina, United States

Employee Type:
Permanent Full Time

Seniority Level: Mid-Senior level

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Description:

UPL is seeking a dynamic and experienced professional to lead our North America Commercial Ag team across two critical business areas:
Natural Plant Protection (NPP), Seed & Soil Health (SS&CH). This role will provide strategic leadership and direction to drive growth in seed treatment, in-furrow, soil health, biological solutions. The incumbent will develop and execute commercial strategies, manage high-value customer relationships, and ensure alignment with regional and global objectives.

The role holder will collaborate with cross-functional teams, oversee new product launches, and ensure compliance with regulatory standards. They will lead a high-performing sales organization, deliver on financial targets, and strengthen UPL’s brand presence in the North American market.

JOB RESPONSIBILITIES:

• Develop and execute annual sales plans for NPP and SS&CH in collaboration with US Sales, Marketing, R&D, SCM, and Finance.
• Deliver tactics to achieve annual revenue and profitability targets across both business areas.
• Drive customer forecasting, quarterly planning, and new product launches for NPP and SS&CH.
• Manage relationships with assigned companies and specialty distributors to maximize growth opportunities.
• Lead participation in key industry events, trade shows, and strategic customer meetings.
• Oversee SG&A budgets for NPP and SS&CH areas.

• Develop annual forecasts and manage monthly updates to achieve financial goals.
• Ensure Salesforce adoption across teams for customer planning, pipeline management, and reporting.
• Maintain accurate regional forecasts by product and volume, aligned with annual budgets.
• Participate in key business calls (CST, S&OP) to ensure effective communication and alignment across regions.

• Build and maintain strong relationships with distributors, retailers and growers
• Elevate NPP and SS&CH offerings to a strategic position with key accounts.
• Collaborate with Key Account Management (KAM) team on integrated roadmaps and offers.
• Lead negotiations and contract management ensuring compliance with company policies and legal requirements.

• Monitor and adhere to company guidelines for sales targets, expenses, promotions, and travel budgets.

• Develop and lead a high-performance team across NPP and SS&CH.
• Drive a culture of accountability, meritocracy, and inclusiveness.
• Set clear objectives, conduct bi-annual performance reviews, and implement training programs to enhance sales capabilities.
• Collaborate with HR on talent development, engagement, and succession planning.

• Bachelor’s degree in Agronomy, Agribusiness, or related field required;
  Master’s degree preferred.
• 15+ years of experience in seed, seed treatment, and biologicals with proven success in leadership roles.
• Strong understanding of the US agricultural landscape, distribution channels, and cropping practices.
• Demonstrated ability to develop and execute commercial strategies across multiple business segments.
• Excellent communication, negotiation, and relationship-building skills.
• Results-oriented with a track record of achieving and exceeding sales targets.

• Adaptability & Resilience:
  Recognizes and is…