Director, Insights

Company Description

The role requires a minimum of two days per week onsite at the client's New Providence, NJ location

At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking for a Director, Insights – OTC & Personal Care to lead the day-to-day strategic insights partnership with a leading OTC and Personal Care manufacturer, helping the client identify, prioritize, and act on the strongest pathways to growth across OTC, Personal Care, Health & Wellness, and adjacent consumer categories.

In this role, you will serve as a trusted client partner, bringing strong analytical expertise, consultative problem-solving, category perspective, and storytelling capabilities to the client's most important business questions. You will help the client move beyond reporting to understand what matters, what is changing, and where growth can be unlocked. You will also coach and guide your team to deliver high-quality insights, clear recommendations, and compelling business implications that help the client make stronger, faster decisions.

You will work closely with the Vice President, Insights and cross-functional NIQ partners, and the broader customer success team to ensure NIQ is bringing forward integrated, value-creating solutions. This role requires someone who can listen deeply to client needs, pressure-test the true business question, connect signals across data sources and the marketplace, and translate analysis into actionable recommendations.
The role requires a minimum of two days per week onsite at the client's New Providence, NJ location to strengthen partnership, foster collaboration, and stay closely connected to evolving business priorities.

This role is ideal for a leader who is energized by solving complex business challenges, developing talent, and helping clients leverage data, category expertise, and marketplace insights to drive growth and competitive advantage.

As Director, Insights You Will:

Client Partnership & Strategic Leadership

• Be a leader of day-to-day strategic insights relationships with a leading OTC and Personal Care manufacturer, serving as a trusted partner to client stakeholders across insights, brand, category, sales, and commercial teams.
• Partner with the Vice President, Insights to elevate the client experience, align against joint business priorities, and ensure NIQ is delivering against the client's most important growth questions.
• Build strong client relationships by bringing a consultative mindset, proactive perspective, and clear recommendations to every client interaction.
• Help the client identify and clarify the underlying business challenge, ensuring your team solves the true business question rather than simply fulfilling requested analyses.
• Lead key client meetings and business reviews, delivering insights and recommendations to both working teams and senior stakeholders.
• Be present onsite at the client's New Providence, NJ location a minimum of two days per week to deepen partnership, strengthen collaboration, and stay closely connected to emerging client priorities.

Insights, Analytics & Storytelling

• Coach and oversee your team's delivery of high-quality insights and analysis that accurately and effectively address client business needs.
• Connect category performance, consumer behavior, retailer dynamics, competitive activity, and marketplace trends into clear, actionable business recommendations.
• Review and elevate major client deliverables to ensure insights are relevant, commercially meaningful, and tied to business impact.
• Inspire your team to move beyond reporting and data recaps by developing stories that highlight implications, strategic choices, and pathways to growth.
• Bring forward relevant perspective across OTC, Personal Care, Health & Wellness, shopper behavior, retail dynamics, innovation, and category growth opportunities.
• Help the client understand evolving consumer and marketplace dynamics through proactive, high-quality thought leadership delivered on a regular cadence.

Team Leadership & Development

• Lead, coach, and develop your team of insights associates,…