Manager, VIP Growth Strategy

Role Overview

Fanatics Betting and Gaming (FBG) is hiring a Manager, VIP Acquisition Operations to build and run the system that drives customer acquisition and retention for our VIP and high-value customer segments. This role owns how leads and accounts are sourced, organized, and acted on, as well as how outreach strategy is executed and measured across the team. The Manager is expected to take an expansive, action-oriented approach to sourcing new high-value customers, pursuing and testing a wide range of initiatives that drive net-new acquisition.

They will own the initiatives that shape our customer acquisition strategy and hold the team accountable for converting opportunities into real business results. In this role, they will design how lead and customer data is collected, cleaned, and matched across systems, determine which attributes matter most, and use that information to drive targeted acquisition and retention efforts. The goal is a disciplined, high-performing pipeline that consistently delivers measurable results for the VIP business.

Core Responsibilities

Lead Sourcing and Pipeline Management

* Design and own initiatives to source net-new, high-quality VIP and high-value customer leads

* Define required data attributes for all VIP and prospective customers, including where and how data is stored

* Build processes to clean, match, and enrich new leads against the master customer dataset

* Establish segmentation and prioritization logic to guide targeted outreach and account management

* Own the end-to-end workflow from lead identification through outreach, conversion, and retention

* Set clear rules for lead assignment, follow-ups, escalation, and accountability when actions are missed

* Ensure Salesforce and related tools function as a true single source of truth for leads and accounts

Operating Rhythm and Performance Management

* Maintain daily and weekly operating cadences for pipeline reviews, activity tracking, and performance reporting

* Monitor pipeline health, conversion rates, and team execution, adjusting strategy to improve outcomes

* Partner with data, analytics, and sourcing teams to ensure systems remain accurate, reliable, and actionable

Outreach Strategy and Team Enablement

* Develop outreach strategies informed by customer data and attributes across calls, texts, email, and in-person interactions

* Enable acquisition and account management teams with clear guidance, workflows, and expectations

* Enforce CRM discipline, including required logging of all VIP and customer interactions within 24 hours

Qualifications

* 5+ years of experience in Revenue Operations, Sales Analytics, Sales Operations, or a highly analytical commercial role

* Proven experience supporting acquisition and retention of high-value or VIP customers

* Advanced proficiency with Salesforce, Excel, and performance reporting tools

* Strong operational judgment with the ability to design structure, enforce execution, and drive accountability

* Highly analytical, direct, and results-oriented communicator

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.
* Salary Range: $120,000 to $140,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.

Your recruiter will provide clear guidance at each stage of the process.