Senior Director, Content - Team Whistle

Join Team Whistle, a DAZN company, and help shape the future of sports storytelling at the speed of culture. We're looking for a Senior Director of Content who lives at the intersection of sport, creators, and platform - someone who knows how to build social-first, creator-powered franchises that don't just show up in feeds, but dominate them. This role requires instinctive fluency in how You Tube, Tik Tok, Instagram, and emerging platforms reward content - and how to engineer short- and mid-form formats that cut through, scale fast, and drive global fandom.

This is a true player-coach role. Approximately 50% is hands-on - leading premium branded content and original IP from bold concepting through production, post, and performance-driven distribution. The other 50% is strategic leadership - developing repeatable formats, packaging talent, and harnessing real-time data to continuously optimize reach, retention, and revenue. At DAZN and Team Whistle, distribution isn't an afterthought - it's built into the creative DNA from day one.

You'll oversee the full content lifecycle - from development and talent partnerships to launch and optimization - ensuring every franchise ladders up to Whistle's voice, audience growth ambitions, and commercial goals. Working cross-functionally across Content, Social, Sales, Marketing, and Talent, you'll help build scalable, high-impact sports IP that lives across platforms, fuels engagement, and converts fandom into measurable business impact.

What You'll Be Doing:

* Lead development and production of premium unscripted series and documentaries for Originals

* Create and execute branded content in partnership with Sales, Brand Strategy, and Marketing

* Integrate sponsored segments into original programming across platforms

* Build and scale recurring franchises and social IP with strong platform optimization (You Tube-first focus)

* Oversee athlete-driven mid-form (8-12 min) and short-form (:15-:60) content across You Tube, Tik Tok, Instagram, X, Snap, and emerging platforms

* Manage end-to-end production: concepting, pitching, budgeting, staffing, production, post, and delivery

* Hire and manage crews, budgets, schedules, and creative execution

* Mentor producers, partners, and freelancers to maintain creative excellence

* Partner with Talent + Social to develop creator-led formats

* Use performance data and audience insights to optimize content and drive audience growth

What You'll Bring:

What You'll Bring:

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.