Senior Social Media Manager

Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what's happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table.

It is the brand that answers the question "What's for dinner tonight?" and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across  and the magazine, , the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.


Job Description


Location:

New York, NY

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

The unit job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of this Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management's right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management's discretion.

The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues.

Senior Manager, Social Media

Role Overview

The Senior Manager of Social Media for Bon Appétit and Epicurious will be responsible for managing the day-to-day posting and growth of the brands' many social platforms (Instagram, Tik Tok, Facebook, Pinterest, etc.), with a focus on driving audience engagement, building loyalty, and achieving key business results. This role will help shape and execute social strategies, including major editorial packages such as Best New Restaurants, Amazon Prime Day, and Summer Cooking and Destination Dining.

They will propose new initiatives to increase subscriptions, affiliate revenue, app downloads, and video views.

The Senior Manager will work collaboratively across editorial, creative, commerce, consumer revenue, and marketing teams to roll out high-impact campaigns, build and engage community, and optimize performance across platforms. They will execute the voice, strategy, and programming on social media for the brand, and may oversee other team members. The ideal candidate has a demonstrated track record of compelling storytelling, growing audiences, and translating brand voice into platform-specific content.

The ideal candidate is visionary, skilled at identifying trending stories and cultural moments, understands the current publishing climate as an opportunity for innovation, and can develop commensurate programming for tentpole events. They are adept with strategies and tactics that increase social engagement and click-through rates, and that meet company and brand KPIs. They are skilled at storytelling, detail-oriented, and committed to innovation and the evolution of social platforms.

They have a proven history of growing and managing massive social audiences, a deep understanding of what makes content successful on each platform, and a familiarity with commerce.

This role reports into the Associate…