Social Media Producer

Job

Requisition

Job Closing Date:
March 23, 2026

New York, USA, 10036


JOB DETAILS


JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios - Story Works
LOCATION: New York - Hybrid


WE ARE BBC STUDIOS


A globally renowned media company borne of the BBC, BBC Studios funds, creates, distributes, and commercializes some of the world's most sought-after television, audio, and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for audiences around the world.

BBC Story Works is the commercial content studio of BBC Global News. We partner with brands to create engaging, premium content campaigns that align with the BBC's trusted journalism and reach desirable American and global audiences across brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.


PURPOSE OF THE ROLE


The Social Media Producer for BBC Story Works Americas will collaborate across creative strategy, production, design, sales, and marketing teams to integrate social-first thinking into every stage of branded content campaigns, from pre-sale creative development through production. This role ensures social platforms are not just a distribution channel, but a central part of creative strategy and execution. Key and close collaboration with the video/audio producers will ensure that social media creativity is factored into every social media content execution.

Reporting to Executive Creative Director of Story Works in the North America region and the Head of Social globally, the Social Media Producer also supports BBC Story Works' own social media presence, particularly on Linked In, Instagram, and You Tube, showcasing our work, promoting thought leadership, and helping position BBC Story Works as a leader in the branded content space.


WHY JOIN THE TEAM


At BBC Story Works, you'll work within an award-winning creative studio that blends editorial excellence with commercial innovation. You'll collaborate with multidisciplinary teams across regions, contribute to premium global campaigns, and help shape how social storytelling elevates branded content within a trusted media environment. Our culture values creativity, inclusion, collaboration, and bold thinking.

This is an exciting opportunity for a creative and strategic social media specialist passionate about storytelling and fluent in B2B and B2C social media best practices.


YOUR KEY RESPONSIBILITIES AND IMPACT

• Develop innovative, social-first creative concepts for branded content campaigns during pre-sales, ensuring social is integrated into overall creative strategies.
• Advise sales and creative teams on social trends, formats, and platform best practices to strengthen pitches and proposals. Presence on sales calls with clients as the "social media" expert
• Dedicate around 25% of their role to close collaboration with central performance teams, ensuring alignment on priorities, facilitating knowledge-sharing, and driving joint experimentation across EMEA and APAC markets.
• Contribute to marketing tentpole and category deck development providing social media through-starters.
• Maintain a proactive social content calendar aligned with launches, campaigns, and events.
• Collaborate with strategists, designers, project management, product, data, and editorial teams to ideate on optimized social assets during campaign production.
• Lead collaboratively, the holistic distribution strategy inclusive of BBC O&O editorial channels per branded content campaign, to ensure a targeted approach based on real data.
• Collaborate with internal teams and clients to recommend paid social strategies that drive engagement and amplification of branded content campaigns
• Act as subject matter expert on Linked In, You Tube, Instagram, Tik Tok, and emerging platforms, particularly for B2B and branded content audiences.
• Lead the development and execution of BBC Story Works' North America's owned social media strategy, growing and engaging audiences through thought leadership, showcasing campaigns, and celebrating team successes in collaboration with international regions to produce a consistent approach.

YOUR SKILLS AND EXPERIENCE


ESSENTIAL CRITERIA

• 5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing.
• Experience working on B2B and B2C campaigns and managing corporate social accounts is highly desirable.
• Experience with paid social tactics, influencer partnerships, and content distribution strategies.
• Experience producing creative assets (images, short videos, motion graphics) for social media required.
• Deep understanding of social-first branded content strategy and creative execution.
• Expertise in B2B social media marketing, especially on Linked In and You Tube.
• Ability to create and edit engaging, dynamic visual and video content for social platforms, using tools such as Adobe Creative Suite, Canva, Microsoft Office Suite, or native platform…