Assistant Social Media Manager - Beauty

Assistant Social Media Manager
Hybrid in NYC
Salary: $65K- 75K DOE

** 1-2 years of experience creating and managing social content for a brand (preferably beauty)

Client Overview: Our client is a dynamic, high-growth skincare brand committed to innovation, creativity, and meaningful connections with our community. The team thrives on collaboration, trend-driven thinking, and pushing boundaries across digital and social platforms.

Role Overview: The Assistant Social Media Manager will support the development and execution of creative, strategic social media content across multiple platforms. The ideal candidate is beauty- and trend-obsessed, highly organized, and energized by a fast-paced, collaborative environment.

Assistant Social Media Manager Responsibilities:

• Conceptualize, write, execute, and edit engaging content across social platforms including Instagram, Tik Tok, You Tube, Linked In, and emerging AI-driven platforms

• Collaborate with the Senior Manager of Social Media to translate brand storytelling priorities into compelling social content

• Manage daily community engagement across all social channels to build loyalty and foster conversation

• Lead the brand's presence on AI and emerging social platforms by testing new tools, formats, and engagement strategies

• Identify cultural and social trends and translate them into timely, relevant content ideas

• Assist with briefing, reviewing, and coordinating user-generated content (UGC)

• Manage and grow the brand's customer advocacy and community platform through creative engagement

• Support global photoshoots and assist with asset organization and distribution

• Film and edit social-first content, including short-form videos optimized for organic and paid media

• Assist with briefing freelance creatives for motion and static content

• Write and edit copy that aligns with brand voice while balancing SEO and engagement best practices

Assistant Social Media Manager Qualifications:

• Bachelor's degree or equivalent experience

• 1-2 years of experience creating and managing social content for a brand (intern or coordinator experience welcome)

• Deep understanding of Tik Tok, Instagram, and emerging social media platforms

• Proven ability to film, edit, and produce high-impact short-form video content

• Extremely comfortable being on camera and directing or filming others

• Strong understanding of community management and audience engagement

• Awareness of evolving digital, social, and AI-driven trends

• Excellent writing and communication skills

• Strong organizational, prioritization, and project management abilities

• Detail-oriented, collaborative, and adaptable in a fast-moving environment

• Passion for beauty, skincare, and social media innovation