Social Media Coordinator

Role Overview

At Food Bank For New York City, social media is more than content - it's connection, visibility, and action. The Social Media Coordinator plays a key role in bringing our mission to life across digital platforms by creating compelling, human-centered storytelling that raises awareness about food insecurity and inspires New Yorkers to get involved.

Reporting to and working closely with the Social Media Manager, this role supports day-to-day social media execution and content creation while collaborating cross-functionally with communications, development, advocacy, and programs teams. From elevating the voices of neighbors and volunteers to capturing powerful moments in the field, the Social Media Coordinator helps translate complex issues into accessible, engaging, and mission-aligned content.

This role requires regular, in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area.

Key Responsibilities

Content Creation & Storytelling

• Create engaging, platform-appropriate content (copy, graphics, carousels, short-form video, Reels, Stories) across Instagram, Tik Tok, IG, Facebook, and Linked In

• Support the Social Media Manager by producing original content aligned with campaign goals, editorial direction, and organizational priorities

• Elevate the voices of neighbors, community partners, volunteers, and staff through dignity-centered, respectful storytelling

• Translate complex issues (hunger, affordability, policy changes, emergencies) into clear, compelling social content

• Monitor social media trends, cultural moments, and platform shifts, and proactively surface opportunities to capitalize on them in thoughtful, mission-aligned ways

Events, Activations & Field Content

• Support on-site coverage of events, activations, press moments, and partner visits across NYC

• Capture photos and video for social media

• Conduct or support short, informal interviews with volunteers, clients, partners, and occasionally public figures or celebrities

• Organize, label, and share captured assets with the Social Media Manager and Communications team

Social Media Management, Community & Support

• Schedule and publish approved content

• Own day-to-day community management, including monitoring comments, DMs, and mentions, responding where appropriate, and escalating sensitive or high-risk issues - especially during moments of crisis or heightened public attention

• Help maintain content calendars and campaign timelines in close collaboration with the Social Media Manager

• Support the planning, creation, and execution of social media content for C-Suite leadership under the direction of the Social Media Manager and Communications team

• Assist in exploring and testing new or emerging social platforms, formats, or channels to expand reach and relevance

Analytics & Reporting

• Track performance metrics and flag trends, risks, or standout content

• Support monthly and campaign-based reporting by gathering data and insights

Qualifications and Experience

Required Qualifications

• 1-3 years of experience supporting or managing social media for a nonprofit, mission-driven organization, or brand

• Strong writing skills and an understanding of platform-specific best practices

• Experience filming and photographing content for social media, including short-form video

• Comfort interacting with volunteers, community members, partners, and public figures in public-facing settings

• Ability to manage multiple priorities while working within clear direction, feedback, and approvals

• Passion for food justice and social impact

Preferred Qualifications

• Experience supporting live events or activations on social media

• Basic video editing and graphic design skills (Canva, Adobe, Cap Cut, etc.)

• Familiarity with issue-based or advocacy communications

• Knowledge of NYC communities or community-centered storytelling

• Spanish or another commonly spoken NYC language a plus

• Bachelor's degree in Communications, Marketing, Journalism, Media Studies, or related field, or equivalent combination of education, training, and/or experience.

Knowledge, Skills, Abilities, and Other Ch…