Social Media Content Specialist

Social Media Content Specialist

About Andela:

At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.

As one of the world's largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & Dev Ops, Data Engineering, and much more, customers experience 33% faster project delivery. The company's exclusive AI-powered platform, Andela Talent Cloud, is the industry's only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.

Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.

Are you an exceptional, hungry leader seasoned in scaling businesses through transformation and growth? Join us and change the world.

Job Summary:

Andela is looking for a Social Media Content Specialist to scale the creation of high-performing, social-first content across our owned channels. In this role, you'll take existing video assets-executive interviews, podcasts, event footage-and optimize them into thumb-stopping short-form content that engages our global audience. You'll also develop visual carousels and image assets utilizing brand guidelines and templates to support content themes.

This role also involves lightweight video capture (e.g. at events or with our technologists), editing native platform videos, and contributing to new formats like Reels, You Tube Shorts, and Linked In video. This is a creative, execution-focused role designed to help us grow brand awareness and help us meet rising engagement and visibility expectations.

Exceptional Leadership:

As an Andelan, you'll serve as a role model for the rest of the company, you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you - if it usually sounds like the below, we want to hear from you.

• Low ego, low drama:
  
  You share credit, take blame. You like being wrong because it means someone else had an even better idea.
• One team mentality:
  You break silos across teams. You put the company and mission first above your team alone.
• Great listener, hungry for feedback: You're always seeking to improve - our product, our business, yourself. You solicit diverse opinions and deeply listen.
• Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
• Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
• Business problem solver:
  You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

Key Responsibilities:

Andela is looking for a Social Media Content Specialist to scale the creation of high-performing, social-first content across our owned channels. In this role, you'll take existing video assets-executive interviews, podcasts, event footage-and optimize them into thumb-stopping short-form content that engages our global audience. You'll also develop visual carousels and image assets utilizing brand guidelines and templates to support content themes.

This role also involves lightweight video capture (e.g. at events or with our technologists), editing native platform videos, and contributing to new formats like Reels, You Tube Shorts, and Linked In video. This is a creative, execution-focused role designed to help us grow brand awareness and help us meet rising engagement and visibility expectations.

Content Creation & Editing

• Edit and optimize executive interviews, speaking clips, and podcast recordings for social formats (Reels, Shorts, Tik Tok, Linked In)
• Develop short-form video assets using existing footage and motion design templates (we use Descript)
• Film and produce lightweight video content on-site or remotely, when needed (iPhone or DSLR-level setups)
• Write hooks, scripts, captions, and supporting copy with social engagement best practices in mind
• Format, size, and deliver assets tailored to each platform's specs and audience behavior

Repurposing & Optimization

• Repurpose long-form content (e.g. press interviews, event panels) into highlight clips and visual carousels
• Work closely with the PR team to extend the life of earned placements and podcast appearances
• Collaborate with the Talent, and Product Marketing teams to align on content themes and timing
• Complete You Tube channel optimization, ensuring titles, descriptions, settings, and visual identity meet SEO and brand requirements

Execution Support

• Support…