Content Creator Youtube - Freelance

Upway is looking for a You Tube Content Creator to become the face of our You Tube channel and help build the most trusted You Tube destination for people researching e-Bikes.

This role is on-site in New York (134 Morgan Ave, Brooklyn), working closely with our marketing team to produce authentic, engaging video content.

Our goal is simple: build trust through long-form content and drive discovery through long form content.

We are not building a typical corporate You Tube channel. We are building a personality-driven channel that people want to watch.

Key Responsibilities

Passionate about Bikes

* Genuine bike enthusiast

* Curious about different brands and models

* Excited about e-Bike culture and mobility

Strong on Camera

* Charismatic and engaging

* Comfortable speaking for 30+ minutes

* Able to explain complex things in a simple way

* Natural storytelling ability

Opinionated & Entertaining

* Not corporate

* Able to take strong viewpoints

* Funny, engaging, authentic

Flexible and Hands-On

* Comfortable filming in different environments

* Willing to ride bikes, test products, and interact with customers

* Open to experimentation while we build the channel

Skills, Knowledge and Expertise

Passionate about Bikes

* Genuine bike enthusiast

* Curious about different brands and models

* Excited about e-Bike culture and mobility

Strong on Camera

* Charismatic and engaging

* Comfortable speaking for 30+ minutes

* Able to explain complex things in a simple way

* Natural storytelling ability

Opinionated & Entertaining

* Not corporate

* Able to take strong viewpoints

* Funny, engaging, authentic

Flexible and Hands-On

* Comfortable filming in different environments

* Willing to ride bikes, test products, and interact with customers

* Open to experimentation while we build the channel

Content Creation

* Host 4 long-form You Tube videos per month

* Develop engaging You Tube topics and storylines

* Be comfortable on camera and acting as the face of the channel

Production Collaboration

* Work closely with the videographer/editor to:
Structure the episodes / Ensure strong pacing and storytelling / Keep videos engaging for long watch times

On-Site Filming

* Be present in person in New York (134 Morgan Ave, Brooklyn) for filming

Channel Development

* Bring ideas for You Tube series and formats

* Continuously test what works with the audience

* Help shape the personality and voice of the channel

Benefits

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