Associate Director, Content

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Associate Director, Content will partner closely with the Director, broader Content team, and OMD Pepsi Beverages United States team to uncover, develop + execute social + culture-first media, content and experiences for the brand.

The ideal candidate is proactive, detail oriented, and immersed in social and streaming platforms. They should have a passion for and understanding of the colliding worlds of entertainment, sports, music and creator culture. From a day-to-day perspective, the candidate will be responsible for supporting the team in creating ideas + spaces that inspire brand love and cultural relevance.

As part of a fully integrated team across Planning, Investment, Marketing Sciences + Content, this role requires excellent communication and project management skills, a strong understanding of how to make brands resonate in culture, as well as knowledge of the entertainment, production, and commerce-connected elements needed to deliver partnership success.

This role will specifically support the Pepsi Beverages account and may touch brands such as but not limited to:
Pepsi TM, Mountain Dew, Gatorade, bubly Sparkling Water, Pure Leaf Tea, Brisk, Starbucks Ready-To-Drink Beverages, Muscle Milk, and more.

Strategic & Functional Lead

* Support the Director and broader OMD team in implementing the Beverages planning process, while ensuring alignment with other cross-functional agency teams and client partners

* Actively seek out programs driven by team objectives with media and studio, surfacing for consideration

* Effectively story-tell and share POV on opportunities and alignment with brand, via written and verbal channels

* Lead & manage direct reports, providing clear direction, feedback, and accountability to drive strong individual and team performance

Execution

* Serve as main point of contact for clients and partners in the development and activation of multi-platform programs across the calendar year ranging from brand level, multi-partner/multi-brand ecosystems, to more focused executions for individual brands

* Collaborate with Content, Planning and Activation leads to identify opportunities for integration, processes to leverage, etc.

* Manage internal and external work streams for assigned projects

* Ensure that deal terms and deliverables are translated into legal agreements, program timelines, and roles and responsibilities work streams for clarity and executional success

* Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place prior to each program activation

* Implement TCC proprietary tools to ensure effective and efficient process during program execution

Team Management

* Reports to the Director, Content

Requirements

* Minimum 5+ years' experience in entertainment, sports and content marketing, integrated partnerships, or strategic partnership development with a background in media

* Passion for and proven ability in identifying culture-first opportunities for brands; is curious and enjoys testing/learning new tech, social and connected platforms that connect with audiences

* Demonstrated ability to understand business challenges and formulate effective solutions to drive positive impact

* Superior written and verbal communication,…