Head of Marketing

Permit Flow is redefining how America builds. We're an applied AI company serving the nation's builders, tackling one of the largest information challenges in the economy: understanding what can be built, where, and how. Our AI agent workforce helps the fastest-growing construction companies navigate everything from permitting and licensing to inspections and project closeouts - accelerating housing, clean-energy, and infrastructure development across the country.

Despite being a $1.6T industry, construction still suffers from massive delays, wasted capital, and lost opportunity. Permit Flow has already delivered unprecedented speed, accuracy, and visibility to over $20B in development, helping contractors reduce compliance time, de-risk projects, and scale with confidence.

America is entering a CAPEX super-cycle, from data centers and factories to housing and renewables, and joining Permit Flow is building the AI at the heart of every construction project powering the next wave of re-industrialization.

We've raised over $90M, most recently completing our Series B, from top-tier investors including Accel, Kleiner Perkins, Initialized, Y Combinator, Felicis, and Altos Ventures, with backing from leaders at OpenAI, Google, Procore, Service Titan, Zillow, Plan Grid, and Uber.

Our HQ is in New York City with a hybrid schedule (3 in-office days per week). We prefer NYC-based candidates or those open to relocation.

ROLE OVERVIEW

We're entering our next stage of growth - transforming a proven product into a scalable, predictable growth engine - and building the brand that will define our category.

You'll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We're looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end - from strategy to execution - and help make Permit Flow the category-defining brand in construction tech.

WHAT YOU'LL DO

You'll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

1. Build a Predictable Pipeline Engine

* Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.

* Drive data-driven experimentation of new channels - fast testing loops, creative iteration, and funnel optimization.

2. Lead ABM and Enterprise Demand

* Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.

* Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.

3. Strengthen Product Marketing and Positioning

* Own ICP clarity, competitive messaging, and value propositions across verticals.

* Build enablement materials that convert - one-pagers, decks, landing pages, and case studies.

* Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

4. Build and Elevate the Permit Flow Brand

* Define the Permit Flow brand narrative and identity across all touchpoints - visual, verbal, and experiential.

* Position Permit Flow as the category-defining leader in AI-driven pre-construction.

* Ensure consistent storytelling across marketing, sales, and customer communications.

5. Lead Content Strategy Across the Customer Lifecycle

* Oversee content strategy spanning the full marketing, sales, and customer lifecycle - from awareness to advocacy.

* Develop narratives, campaigns, and thought leadership that educate and inspire the market.

* Partner cross-functionally to ensure content drives measurable engagement and pipeline impact.

6. Optimize the Funnel and Mar Tech Stack

* Improve data visibility across every stage of the funnel.

* Build a best-in-class Mar Tech stack that drives real results.

7. Build and Lead a Lean, High-Leverage Team

* Manage and coach internal marketers and external agencies.

* Define success metrics, accountability, and an experimentation culture.

* Partner cross-functionally with Sales, Product, Rev Ops, and Leadership to align GTM strategy.

WHAT SUCCESS LOOKS LIKE

* 30 Days:
Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.

* 60 Days:
Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.

* 90 Days:
Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position Permit Flow as the leading AI-powered platform in the built world.

WHO YOU ARE

* Full-stack B2B marketer with 7-12 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.

* Builder-operator:
You can architect systems and run campaigns yourself.

* Excited by ambiguity and speed. You move fast, test ideas, and iterate.

* Data-driven…