Senior Manager, Adobe CJA Architect

The purpose of this role is to execute the approach and strategies outlined by senior leadership, lead and manage day to day work, and manage the day-to-day communication with clients.

Job Description:

Merkle is seeking a Senior Manager, Adobe CJA Architect to apply their expertise in front-end technologies for developing and supporting enterprise-class website analytics implementations. Candidates should have experience in structured environments with defined development methodologies, including client/server and multi-tiered design and development.

As an integral lead of the Analytics team, the Senior Manager, Adobe CJA Architect will utilize tools like Adobe Tags (formerly Launch), Google Tag Manager, and Tealium. You will support marketing-driven testing campaigns and provide actionable architecture recommendations. This role requires a strong command of HTML, JavaScript, and CSS to create innovative technical solutions that drive our clients' analytics insights and testing strategies along with leadership and managerial acumen.

Responsibilities

* Lead and execute web analytics implementations, especially with Adobe Tags (Launch).

* Translate business requirements into scalable, resilient analytics solutions.

* Ensure data accuracy, governance, and consistency across platforms and environments.

* Diagnose complex implementation and data-quality issues and proactively develop solutions.

* Analyze web data to derive actionable insights, identify trends, and communicate findings.

* Measure results against objectives using various analysis tools.

* Develop processes for successful experiment development.

* Optimize tagging and data collection processes.

* Provide support and troubleshooting for cross-functional business partners.

* Deliver insightful data and results to client management teams.

* Stay current with industry trends to evaluate and implement new tools and technologies.

Qualifications

* 7+ years of experience in web development and web analytics

* Bachelor's degree in Computer Science, Statistics, Analytics, Data Management, or related fields

* Expert proficiency in Adobe Tags (Launch), Adobe Analytics, Web SDK, and Customer Journey Analytics with deep understanding of implementation architecture and measurement frameworks

* Advanced front-end development skills including JavaScript, CSS, XHTML, JS Libaries, AJAX, JSON, DOM scripting, XML/XSLT, and W3C DOM methods

* Experience with AEP including Real-Time CDP, WebSDK, Edge Network, and integration with Adobe Target, Analytics, and external destinations to enable personalization at scale

* Proven experience designing and implementing data models in AEP using XDM schemas, field groups, and profile stitching logic to enable robust ETL workflows & segmentation strategies

* Expertise in Google Tag Manager, Google Analytics, and Tealium

* Proven experience managing and leading web analytics projects and teams

* Expert problem-solving and analytical skills with ability to understand business problems, develop strategies, and deliver actionable insights

* Thought leader in digital marketing data and processes across various media types (web, ad, email, mobile, etc.)

* Expert client/team engagement skills: gathering specifications, developing analytical roadmaps, managing expectations, and coordinating delivery

* Excellent written, oral, and presentation communication skills

* Proficiency in MS Office (Word, Teams, Access, Excel, PowerPoint, Outlook)

Ideal Candidate:

* You have a curious nature and consistently punch above your weight.

* Your ability to discover hidden insights through advanced multi-variate data mining techniques on un-structured business problems makes you an intricate part of our growing analytics team.

* Ability to execute analytic tasks and create meaningful analytical outputs, generate rave reviews, and drive ROI for our clients.

* You have a keen eye and ability to identify areas for process improvement, do independent research, develop innovative approaches or processes/codes to improve client business results, increase efficiencies, and reduce potential errors will help create a more efficient and productive organization.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $114,000-$190,000. Placement…