Digital Analyst; Research & Strategy-TW
Job in
New York City, Richmond County, New York, USA
Listed on 2026-02-11
Listing for:
Icreon
Full Time
position Listed on 2026-02-11
Job specializations:
-
IT/Tech
Data Analyst, IT Business Analyst, Digital Marketing, Technical Writer
Job Description & How to Apply Below
The Digital Analyst (Research & Strategy) supports research, discovery, and strategy development for digital initiatives such as websites, portals, commerce solutions, and content platforms. This role works closely with cross-functional teams' senior strategists, designers, product owners, and engineers to turn complex business challenges into clear insights, structured requirements, and actionable recommendations.
Key Responsibilities
- Conduct competitive analysis, heuristic reviews, and baseline assessments (UX, content, IA, feature gaps).
- Synthesize research into insights, patterns, opportunities, and strategy hypotheses.
- Support persona development, Jobs-To-Be-Done (JTBD), journey mapping, and key moment identification.
- Assist in planning and facilitating discovery workshops, including agendas, guides, and documentation.
- Produce core strategy artifacts: journey maps, service blueprints, as-is/to-be flows, IA drafts, content strategy inputs, capability maps, and feature recommendations.
- Support product backlog creation: epics, user stories, acceptance criteria, and prioritization.
- Collaborate with UX/design teams to translate strategy into IA/wireframe direction.
- Partner with technical teams to validate feasibility, dependencies, and non-functional requirements.
- Contribute to measurement strategy: success metrics, analytics requirements, and experiment ideas.
- Create structured, visually clear client-ready presentations and readouts.
- Strong analytical and critical-thinking skills with the ability to evaluate options and explain trade-offs.
- Excellent written and verbal communication-able to translate complex notes into clear narratives.
- Foundational understanding of UX, content strategy, product thinking, and digital experience concepts.
- Comfort with ambiguity and working in fast-moving environments.
- Proficiency in Google Workspace or Microsoft Office, especially Slides and Sheets/Excel.
- Ability to work collaboratively with multidisciplinary teams.
- 1 to 3 years of experience in strategy, consulting, UX, product environments, research, or digital agencies (internships/co-ops count).
- Educational background in a business-related field preferred, comfortable partnering with technical teams and translating technical concepts into business-impact recommendations
- Exposure to discovery methods such as interviews, workshops, audits, or surveys (preferred).
- Familiarity with content management systems, DXPs, eCommerce, or web platform fundamentals (nice to have).
- Experience creating basic strategy artifacts such as personas, sitemaps/IA, journeys, or user stories (preferred).
- Bonus tools exposure:
Figma, Miro, Jira/ADO, GA4/Adobe Analytics, Hotjar/Full Story. - B2B experience or familiarity with complex buying journeys is a plus.
Only candidates currently residing in the United States should apply.
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