Senior Data Scientist

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Overview

Major League Soccer's Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League - with a focus on driving fan growth, revenue capture, and operating efficiencies - by providing impactful data driven insights, analysis, and recommendations.

This individual contributor position requires a curious, analytical, and collaborative mindset - someone who brings structure to complexity and thrives at the intersection of data science and marketing impact. This role applies advanced analytics and modeling to fan and marketing data - including the League's Fan Genome - to uncover engagement trends, build predictive attributes, and inform marketing strategy across League and Club initiatives.

The ideal candidate is a hands-on data scientist with a strong understanding of marketing performance, audience segmentation, and personalization. They will translate complex data into actionable insights that enhance fan engagement, optimize marketing investments, and accelerate the League's growth.

Responsibilities

• Apply advanced statistical and machine learning models to measure and predict marketing performance (e.g., media mix modeling, multi-touch attribution, churn and LTV forecasting, audience clustering).
• Analyze fan and marketing data within the Fan Genome platform to identify trends in engagement, retention, and conversion.
• Build and refine fan attributes, predictive scores, and segmentation models that inform targeting and personalization strategies at League and Clubs.
• Develop machine learning solutions (forecasting, classification, recommendation, clustering) utilizing Python (scikit-learn, XGBoost, Tensor Flow/PyTorch).
• Design and analyze marketing experiments (A/B, multivariate, holdout tests) to determine causal impact of campaigns.
• Translate data science model outputs into actionable insights and recommendations for the Marketing organization.
• Build and maintain recurring dashboards and automated reports connecting campaign data, model results, and business KPIs.
• Partner with Data Engineering to operationalize model outputs into CRM and marketing platforms (Salesforce, Braze, Marketo, etc.).
• Ensure data quality and consistency across marketing data sources and analytical environments.

• Present analytical findings in clear, concise, and visual formats for both technical and non-technical stakeholders.

Qualifications

Education and Experience

• Bachelor's Degree required
• 8+ years of experience required

Required Skills and Experience

• Advanced expertise with Python, ML frameworks (scikit-learn/XGBoost/Tensor Flow/PyTorch), & MLOps (feature stores, MLflow/model registry, CI/CD, online serving) required.
• Strong experience with marketing analytics modeling techniques (MMM, MTA, regression, clustering, uplift, time-series forecasting, and Bayesian modeling).
• Familiarity with lifecycle marketing analytics, marketing automation, and customer journey optimization using platforms such as Salesforce Marketing Cloud, Braze, Marketo, etc.
• Experience operationalizing data science models into production systems or marketing workflows.
• Understanding of causal inference and experimental design in marketing contexts.
• Experience with data modeling and orchestration tools (DBT, Databricks, Airflow, Astronomer)
• Experience building and automating training and inference ML pipelines at scale
• Strong SQL skills (AWS, Snowflake or MySQL)
• Experience with dashboarding software (Power BI, Looker or Tableau)
• Ability to gather and clearly communicate technical requirements to Data Engineering and Martech teams
• Demonstrated mastery of CRM and Paid Media Marketing tactics
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast paced, team environment
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
• Demonstrated decision making and problem-solving skills
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• Proficiency in Word, Excel, PowerPoint and Outlook

Total Rewards

Major League Soccer offers a competitive starting base salary of $130,000 - $150,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance.

We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and…