Global Merchant CRM Marketing Manager - B2B Seasonal Moments

About the Role

As Uber Eats continues to scale its B2B marketing organization, we are looking for a CRM Marketing powerhouse to join the Merchant CRM team. You will architect a brand new global seasonal strategy that empowers our merchants (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app) to capture lightning in a bottle during the world's most high-traffic moments.

You will own the end-to-end lifecycle strategy that transforms "seasonal peaks" into "sustained growth." Your mission is to build a sophisticated CRM engine that guides merchants to optimize their digital storefronts, then supercharges their visibility through strategic, merchant-funded ads and offers. Whether it's the Super Bowl, Mother's Day or Back to School, you will be the conductor ensuring merchants are ready to perform when it matters most.

### Who You Are

We are looking for a B2B data-driven innovator who thrives in high-velocity environments. You possess a unique blend of commercial excellence and lifecycle expertise, with a passion for using automation and segmentation to deliver the right message at the perfect moment. If you're ready to take a transformational journey in a fast-growing business, we want you for the ride.

What You'll Do

* Architect the Global Seasonal Engine:
Design and lead the end-to-end CRM roadmap for "Retail Moments" (e.g., Lunar New Year, Black Friday, Game Day), creating a repeatable global framework that drives merchant adoption of ads and promotional tools.

* Drive Commercial Impact:
Develop high-converting lifecycle journeys that move merchants from "Optimization" (fixing their storefront) to "Acceleration" (investing in merchant-funded offers and Uber Ads) to maximize their ROI during peak traffic.

* Master Cross-Channel Orchestration:
Deploy sophisticated, multi-touch campaigns across email, in-app, and SMS, ensuring a seamless and non-intrusive experience that guides merchants through the seasonal funnel.

* Influence the Product

Roadmap:

Act as a strategic partner to Product, PMM, and Data Science teams to build the internal tooling and automation needed to deliver hyper-personalized, "always-on" seasonal content at scale.

* Lead with Data-Driven Experimentation:
Establish a rigorous "test and learn" culture. You won't just report on KPIs; you will design experiments, from creative nuances to behavioral triggers, to constantly evolve our global engagement playbook.

* Synthesize Global Insights:
Analyze performance to identify "what wins," translating complex data into clear, actionable executive narratives to report back to the ELT.

* Operational Excellence:
Manage the technical "pipes" of the campaign lifecycle, collaborating with engineering and deployment teams to ensure global campaigns are launched with precision and localized relevance.

Basic Qualifications

* 4+ years of experience in lifecycle marketing, customer communications, or customer engagement with 2+ years specifically focused in B2B and/or in seasonal marketing.

* A bachelor's degree or equivalent experience.

* Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.

* Strong measurement and analysis skills at the campaign level and aggregate.

* Experience with A/B testing, messaging, and post-campaign analysis.

Preferred Qualifications

* Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.

* A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.

* Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.

* A fervent curiosity about technical solutions and how a tech stack can empower CRM.

* You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.

* You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.

* True passion for Uber's mission and the company's hybrid technology / operations nature!

* Experience working in a technology company.

For New York, NY-based roles:
The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link []().

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive…