Head of Technical Advisory, Marketing Advisory Group

Description:

About us:

Other agencies talk about how stories can influence and change the world. At Tata Consultancy Services (TCS), we make those changes a reality. For corporate growth officers, TCS will offer agency creative with a consultancy mindset, true end-to-digital and advisory services. We help marketers transform their brand, their technologies, their customer experiences, their business models, their entire enterprises. And we do it in alliance across the C-suite.

We do all of this at a global scale - in 55 countries, 153 nationalities and over 80 languages.

Although TCS is the second largest IT firm globally, it is widely unknown to CMOs. Our end-to-end offerings are just being built out and we now need to build awareness and reposition TCS in the minds of brand marketing teams. That means defining what our technology offering is, how we relate to growth officers (GOs), how we can advocate for them with CFOs, CEO's and CIO - in short how we think about, market, and deliver technology services to a wholly new customer for TCS.

The role of the Head of Tech Advisory is a new, critical hire for TCS. They will play a pivotal role as visionary, strategist, and a member of the strategic corporate development team. They will work in close partnership with the rest of the TBD leadership.

Job Description:

Tech Advisor for Marketing - This role is for the marketing advisory practice s is effectively a new market and a new customer for TCS, and the Head of Tech Advisory will play a critical leading role to what is effectively a two sided value proposition - first, and
* internal* setting the TCS point of view on the current best practice and future of marketing technology and second, an
* external* role in evangelizing and advising our clients and prospects on this POV.

Advisor to our clients - unlike a traditional CTO, this individual will need to function as our highest level technology consultant to our growth and marketing clients. They will need to be visionary in their ability to understand and frame solutions inside the complex systems and industries where our clients operate. This means they will need to possess significant practitioner capability as well as the soft skills and gravitas to work with senior clients.

Product, offering and partner strategy - Grounded in our strategic POV on marketing strategy and technology, they will be responsible for setting and developing our vision on product development, offerings and offering mix, and developing our partner network. Beyond vendor partnerships, we want to develop best in class strategic alliances with key technology vendors - as a point of differentiation in the market.

New business and strategic relationship development - As the senior technologist in our marketing advisory practice, they are also part of our C-suite consultative business team. Working on an agency model, we seek to be
* the* trusted advisor to our growth officer clients.

Evangelist for the TCS POV on marketing technology & strategy - To build awareness and consideration among the growth officer class, the Tech Advisor will be the "voice of marketing technology" and a visionary in terms of the current industry state-of-play as well as future vision and possibility.

Corporate capabilities and organization, in concert with the head of strategy - in concert with the heads of our strategy functions, the the head of Tech Advisory will manage a roadmap of current and future capabilities for the marketing advisory group, contribute to organization design, and help plan our go to market propositions.

You will work directly in to Andrew Essex, in daily partnership with Steve Grant, who leads strategy, and Elena Dussaq, who leads operations. There will also be a Head of Consultancy, a Head of CX Insights and an Executive Design Director. The heads of product, service, and business analysis will all report to your position.

Key responsibilities:

- Provide C-Suite clients advisory services on technology, tech partnerships and tech organization design.

- Develop and implement strategic plans aligned with the business objectives and industry trends

- Cultivate and maintain strong…