Lead Campaign Strategist

Our client is looking to hire a Lead Campaign Strategist to act as a true strategic partner to their clients, shaping business outcomes, surfacing consumer insights, and translating them into effective, scalable media strategies. The Lead Campaign Strategist will also be hands-on in shaping new DL and LLM features for their DSP, closing the loop between experimentation and productization.

Responsibilities:

• Own strategy and outcomes on flagship accounts-tie plans to business metrics and product vision
• Review objectives, deal setups, data sources, and launch readiness; own pacing, delivery, and billing/actualization accuracy through close
• Lead end-to-end execution (setup → QA → optimization → troubleshooting) across display, video/OLV, CTV, and high-impact formats
• Design/run tests (A/B, multi-cell, geo-holdout); publish clear readouts and next steps. Translate learnings into repeatable optimization playbooks.
• Plan and participate in Quarterly Business Reviews (QBRs) alongside Sales and CSMs, articulating campaign performance, insights, and strategic recommendations
• Deliver final campaign performance decks to clients, collaborating with Sales and CSMs to ensure messaging is strategic, impactful, and aligned with client objectives
• Identify and implement process and tooling enhancements, driving scalability, accuracy, and efficiency across campaign operations
• Mentor internal teams, developing best practices and sharing strategic insights, fostering a culture of continuous improvement
• Build and maintain the campaign operating system

Requirements:

• 5+ years experience in strategic media optimization and campaign management roles at an agency, DSP, or Ad Network
• Proven track record in client-facing roles, demonstrating strong communication skills and strategic consultation abilities
• Deep expertise in programmatic trading across diverse campaign types and KPIs, with familiarity of DSP bidding algorithms
• Exceptional analytical and quantitative capabilities, with a proven ability to translate complex data into clear, strategic insights
• Strong problem-solving skills, meticulous attention to detail, and a proactive approach to troubleshooting and optimization
• Demonstrated capability in aligning client goals with technical solutions, ensuring superior campaign performance and client satisfaction
• Experience mentoring team members and building scalable campaign operations processes
• Comfortable in a fast-paced, dynamic environment, effectively prioritizing and executing multiple strategic initiatives simultaneously

Hatty Group was founded to provide the best staffing solutions in Ad Technology, Digital Media, Sales, and Finance with the sole purpose of matching up the right candidates with the right employers. Our goal is to help companies achieve their hiring goals through cost-effective full-cycle recruitment strategies. A passion of ours is landing candidates their dream job. With over a decade of experience, Hatty Group has the industry knowledge and networks to match employers to candidates, and vice versa.