Senior Marketing Manager

We are seeking an experienced Senior Marketing Manager with experience in payments to manage the planning and execution of high-impact, multi-channel campaigns. This role will play a critical part in driving growth across target industries within the USA, building brand awareness, and delivering measurable pipeline contribution.

You will be hands-on with campaign execution while also contributing on shaping strategy with the Head of Regional Marketing, NA who is based in Toronto, working closely with Sales, Partnerships, and Product teams within the USA to align go-to-market activities. This is an ideal role for a senior marketer who thrives in a fast-paced, global environment and understands how to position a disruptive payments solution against incumbent banks and competitors.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business so businesses thrive wherever they choose to grow.

We deliver services across:

Global payments and receivables

Foreign Exchange (FX)

Treasury management

Finance reconciliations

We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we're building a team of exceptional people who share our ambition to transform the future of global payments.

Key Responsibilities of the Senior Marketing Manager

• Campaign Leadership: Own the end-to-end delivery of integrated campaigns across channels.

• Industry Focus: Develop vertical campaigns (e.g., import/export, retail, eCommerce etc) tailored to specific buyer pain points in payments.

• ABM Execution: Drive 1:1, 1:
  
  Few, and 1:
  
  Many ABM programs, ensuring Sales is equipped with vertical insights, value props, and tailored assets.

• Content & Messaging: Shape clear, differentiated messaging around cross-border payments, speed, transparency, and cost control. Work with product and regional teams to adapt content for different markets.

• Sales Alignment: Partner with Sales on pipeline generation, account targeting, and campaign follow-up to maximise ROI.

• Data & Reporting: Own campaign performance dashboards, tracking KPIs such as leads, MQLs, SQLs, pipeline velocity, and ROI.

• Events & Webinars: Manage flagship events, thought leadership webinars, and partner activations to increase market visibility.

Skills and Experience

• The Senior Marketing Manager will have 6-8 years of B2B marketing experience, with at least 3+ years in payments.

• Proven track record of running integrated demand generation campaigns that drive measurable pipeline and revenue.

• Strong understanding of cross-border payments, FX, and the challenges faced by SMEs and enterprises when dealing with banks.

• Hands-on experience with ABM platforms and campaign execution (e.g., Apollo, Zoho CRM, Zoho Marketing Automation).

• Data-driven mindset, comfortable with reporting on KPIs and optimising campaigns.

• Strong project management skills, able to manage multiple campaigns across the USA

• Experience working in high-growth fintech or SaaS environments is highly desirable.

Personal Attributes of the Senior Marketing Manager

• Commercially minded and metrics-driven.

• Confident communicator with the ability to influence stakeholders at all levels.

• Thrives in fast-moving, entrepreneurial environments.

• Creative thinker with strong problem-solving skills.

• Collaborative team player.

Locations New York Remote status Hybrid Yearly salary $110,000 - $130,000