Senior, Analytics

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Analyst, Customer Relationship Management ensures measurement and analyses of the impact of email and mobile messaging programs. With a comprehensive command of data-analysis tools and techniques, they design analysis frameworks, monitor engagement and performance, and present actionable recommendations through beautiful data stories.

Additionally, the Senior Analyst serves as the subject matter expert in Email and Mobile Messaging measurement. They closely partner with the CRM team to provide tactical insights and recommendations based on historical and current performance of the Email and Mobile Messaging programs for Macy's.

What You Will Do

* Foster collaboration and conduct thorough analysis.

* Lead strategic analytics projects across teams.

* Define and execute audits of analytics tracking to ensure accurate data collection across systems.

* Promote best practices and develop training to ensure effective utilization of data and tools by teams.

* Possess a strong background in Adobe Analytics, capable of building dashboards and enabling stakeholders to make data-driven decisions.

* Identify opportunities to automate and enhance existing reporting and analysis processes.

* Monitor Email list growth, attrition, deliverability, and list hygiene.

* Monitor overall performance and provide optimization recommendations to the CRM team.

* Generate and maintain reports covering SMS and Email test results.

* Provide recommendations for refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing current programs.

* Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Skills You Will Need

Data Analysis:
Demonstrated ability to conduct thorough analysis and interpret data effectively.

Adobe Analytics Expertise:
Strong background in Adobe Analytics, including the ability to build dashboards and enable stakeholders to make data-driven decisions

Technical

Skills:

Expertise in SQL and data manipulation, with experience in Tableau or other visualization platforms considered a plus

Effective Communication:
Ability to effectively communicate technical information and solutions to stakeholders at all levels of the business

Attention to Detail:
Must have the ability to view complex data for extended periods and ensure accuracy in analysis

Project Management:
Capacity to manage multiple projects simultaneously, prioritize objectives, and communicate timelines effectively to team members

Who You Are

* Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.

* Minimum 4 years of experience in consulting, strategy, or e-commerce / retail analytics. Experience in digital merchandising, retails, product management, or marketing preferred.

* Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Must be able to view complex data for extended periods of time.

* Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our…