Associate Director, Analytics

Associate Director, Analytics

At MSL, we're on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We're proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we're looking for passionate creators and storytellers who want to do the same.

But it's not just our work (and the awards we win for it) that energizes us, it's who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year.

MSL is currently seeking a SAS, Analytics for our Health Practice, based in our New York office. In this role, you will design and lead measurement systems and data products for our Health practice. And turn that complex data into clear, human insights—showing how our PR programs truly influence consumer perception, behavior, and brand growth. You will partner closely with strategy, creative, and consumer teams to connect consumer understanding to brand positioning, inform big ideas, win new business, and scale repeatable, insight-driven reporting that helps brands make smarter, faster decisions.

• Develop, maintain and nurture deep knowledge and a POV on cutting edge tools/ tech, platforms and partners that benefit our client work and thought leadership in the industry.
• Drive new product development to help deliver the most influential and impactful work for our clients.
• Be a true counsel for teams across our practices, project teams and clients in identifying opportunities, designing, staffing and delivering on high priority projects.
• Lead all analytics work, including directing and managing other mid to junior level analysts/ team members to deliver the most influential client work on time and on budget.
• Nurture and share strong knowledge of media / data trends including emerging channels and innovations. Have a tendency to stay tuned-in to the most recent developments through research and networking.
• Be a thought leader when it comes to assessing social channels and identifying emerging opportunities for MSL's diverse client set.
• Be the expert at leveraging web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Serve as MSL's lead data journalist by uncovering strategic findings and insights using a range of digital analytics techniques to help support business objectives, advance storytelling, and drive engagement.
• Work in collaboration with other leaders at the agency (MDs SVPs) to drive decisions that produce industry leading work.
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social / earned media campaigns.
• Deeply understand client background, industry issues, products and services, key customers and competitors in the marketplace and identify needs that need to be addressed.

• 7+ years of experience in digital analytics, market research or related field; agency experience preferred
• Working knowledge of advanced statistics and data modelling techniques
• Experience with a variety of tools related to social listening and other research tools (Brandwatch, GWI, NW, Quid, Simmons/ MRI to name just a few.)
• Deep experience in managing data/ mining for data strategically and efficiently.
• Ability to grasp critical business issues and knowing how to orient data around the issue, including developing interesting frameworks and simplifying complex data sets/ insights.
• Experience working with or interest in data visualization tools and creative ways to display information as well as excellent storytelling
• Ability to lead and coach team members
• Strong verbal and written communication, organizational and time-management

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across…