Sr. Director, Digital Optimization & Planning #2436

Director, Digital Optimization

The Director, Digital Optimization is responsible for leading the strategy, execution, and continuous improvement of digital optimization initiatives that drive conversion, customer engagement, and profitable growth. This role oversees experimentation, digital analytics, and commercial planning, ensuring data-driven decision-making across the e-commerce business. Partnering closely with Merchandising, Marketing, Finance, Technology, and Digital teams, this leader develops scalable optimization strategies, builds high-performing teams, and influences enterprise decisions through actionable insights and performance analysis.

Digital Optimization Strategy

• Lead the enterprise digital optimization strategy across experimentation, analytics, and commercial planning to improve conversion and business performance
• Develop and evolve optimization roadmaps, governance models, and operating processes that support long-term digital growth
• Partner cross-functionally to align optimization initiatives with enterprise priorities and commercial objectives
• Present business insights, performance trends, and strategic recommendations to executive leadership

Experimentation & Testing

• Lead the strategy and execution of A/B and multivariate testing across digital experiences, merchandising, promotions, personalization, checkout, and landing pages
• Establish testing methodologies, governance, success metrics, and best practices to ensure statistically sound decision-making
• Foster a test-and-learn culture across digital teams through collaboration and continuous experimentation
• Translate testing insights into scalable improvements that enhance customer experience and business performance

Digital Analytics & Performance Insights

• Lead digital analytics strategy, including KPI development, funnel analysis, behavioral insights, dashboard design, and performance reporting
• Develop scalable reporting frameworks that enable self-service insights across business teams
• Partner with Technology and Analytics teams to ensure accurate tagging, instrumentation, and data quality
• Identify trends, opportunities, and risks through data analysis and provide actionable recommendations to stakeholders

Commercial Planning & Business Operations

• Lead digital commercial planning processes, ensuring alignment across Merchandising, Marketing, Media, Creative, and Operations teams
• Oversee seasonal planning, promotional calendars, product launches, and digital activation strategies
• Provide digital leadership for demand planning, sales forecasting, and commercial performance management
• Drive operational improvements that streamline planning, execution, and cross-functional collaboration

Leadership & Team Development

• Lead, mentor, and develop a high-performing, multidisciplinary team across digital optimization, analytics, and commercial planning functions
• Build scalable processes, performance standards, and development opportunities that strengthen organizational capability
• Foster a culture of collaboration, innovation, accountability, and continuous improvement
• Influence cross-functional leaders to adopt data-driven decision-making and optimization best practices

Qualifications

Required

• Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, or related field
• 10+ years of experience in digital optimization, experimentation, digital analytics, e-commerce, or related disciplines
• Retail or consumer-focused e-commerce experience
• Proven experience leading multidisciplinary digital teams and developing high-performing organizations
• Deep expertise in A/B testing, multivariate testing, experimentation strategy, and digital analytics methodologies
• Strong understanding of e-commerce performance drivers, merchandising, marketing, site operations, and financial planning
• Strong analytical, strategic thinking, and problem-solving skills
• Excellent executive communication, storytelling, and stakeholder management abilities

Preferred

• Experience leading enterprise digital optimization or conversion rate optimization (CRO) programs
• Experience with digital analytics, experimentation, and visualization platforms
• Experience driving organizational transformation, process improvement, and data-driven decision-making across large organizations