Salesforce Marketing Cloud (SFMC) Engineer

Salesforce Marketing Cloud Engineer

New York City, NY (Hybrid 3 days in a week onsite) Full Time Web Cam Interview $150-$160K/Yr

We need:

• Senior Salesforce Marketing Cloud engineer with recent extensive experience to drive the development, integration, and optimization of our digital marketing platforms.
• The ideal candidate will have deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, ensuring seamless data-driven marketing execution, personalized customer experiences, and scalable solutions.
• Candidates must have expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.

Candidate Must Have's on a resume and for submittal:

• How many years working with: SFDC Marketing Cloud
• How many years working with: SFDC Data Cloud
• How many years working with:
  Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization

• We are seeking a highly skilled Marketing Technology Senior Engineer to drive the development, integration, and optimization of our digital marketing platforms.
• The ideal candidate will have deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, ensuring seamless data-driven marketing execution, personalized customer experiences, and scalable solutions.

• SFMC & Data Cloud Architecture: Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives.
• Marketing Cloud Integration: Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms.
• Data Cloud Expertise: Leverage Salesforce Data Cloud to enhance audience segmentation, data unification, and predictive analytics for marketing campaigns.
• Journey Builder & Automation: Develop and manage automated marketing workflows, triggered communications, and AI-driven personalization using Journey Builder, Automation Studio, and Einstein AI.
• Cross-Channel Orchestration: Ensure consistent and efficient delivery of marketing campaigns across email, SMS, web, social, and mobile app channels.
• Data & Performance Analysis: Monitor, analyze, and report on campaign performance, conversion metrics, and customer engagement using SFMC Analytics and Data Cloud insights.
• Collaboration & Leadership: Work closely with marketing, product, and IT teams to align Salesforce solutions with business objectives.
• Compliance & Security: Ensure all digital solutions adhere to data privacy laws, security best practices, and compliance standards (e.g., GDPR, CCPA)

• Education:
  
  Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or a related field.
• Experience:
  
  5+ years in marketing technology, with a strong focus on Salesforce Marketing Cloud and Data Cloud.

• Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
• Proficiency with Salesforce Data Cloud for data unification, segmentation, and activation.
• Strong experience with APIs, integrations, and automation workflows within the Salesforce ecosystem.
• Familiarity with Salesforce CRM, Customer Data Platforms (CDPs), and analytics tools.

• Experience with Einstein AI and predictive analytics for marketing automation.
• Knowledge of customer journey mapping and behavioral analytics within the Salesforce ecosystem.
• Salesforce Marketing Cloud and Data Cloud certifications preferred.