Business Analyst – CDP Implementation

Job Title

Lead end-to-end CDP implementation as a Business Analyst for a large consumer goods client

Gather, document, and translate business requirements into CDP functional specifications

Work closely with data engineering and martech teams on profile stitching — unifying customer identities across web, mobile, CRM, and offline touchpoints

Define and configure audience segments based on behavioral, demographic, and intent data for marketing use cases

Drive data activation workflows — ensuring segments are accurately pushed to downstream platforms (ad networks, CRMs, ESPs, DSPs)

Collaborate with marketing, IT, and analytics stakeholders to align CDP capabilities with business goals

Support UAT, data validation, and go-live activities during CDP rollout

Hands-on CDP implementation experience (e.g., Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle)

Profile stitching — identity resolution across multiple data sources

Audience segmentation — building and managing customer segments for activation

Data activation — pushing segments to downstream martech and adtech platforms

Strong BA skills — requirements gathering, user stories, functional specs, process flows

Willingness and ability to travel frequently to New York

Client, Retail, or Beauty/FMCG domain experience

Stakeholder management across business and technical teams

Knowledge of data privacy and compliance — GDPR, CCPA, consent management

Familiarity with broader martech stack — CRM, DMP, ESP, DSP integrations

Fashion /Footwear/Apparel/Retail /Client, Consumer Goods, Manufacturing