Analyst, Analytics

Analyst, Analytics

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

At Zenith, we put data-driven understanding of our clients' customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That's at the heart of Live ROI, and it all starts with Analytics.

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients' marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

We don't all look the same, and we don't expect you to, either. But a successful Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn't necessarily a requirement.

Prior professional experience is highly desired.

The Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Supervisor to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.

• Develop reporting for paid media channels, including digital, social, video, and programmatic
• Acquire data from digital media platforms, partner data sources, and third-party ad servers like Campaign Manager 360 (DCM) to develop and maintain client facing reporting and dashboards
• Manage and use Zenith proprietary business intelligence tools
• Cross-functional team collaboration and communication (Engineering, Data Governance, Advertising Operations, Strategy, Investment, etc.)
• Translate success metrics into tracking and reporting requirements
• Write clear concise reports and dashboards using Excel, PowerPoint, and data visualization tools, summarizing data insights, outcomes and implications in a straight-forward and enlightening way
• Derive insights from campaign performance reports that are actionable
• Assist in department POVs and build upon department expertise

• Minimum one year of relevant experience
• Strong communication skills
• Agency experience highly preferred
• Ability to speak and write professionally
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Adobe Analytics, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Programmatic, Social, Video, Audio, Connected TV, Out of Home
• Ability to derive insights from observations, which aligns with campaign objectives
• Ability to communicate complex ideas to internal clients
• Demonstrated strong project management skills
• Bachelor's Degree in a related field

Desired Experience

• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Knowledge of data visualization tools (DOMO, Tableau, Looker, Power BI)
• Experience working with relational databases, SQL
• Experience working with Python, R programming languages
• Experience with third-party measurement and research partners such as DISQO, Nielsen, com Score, Millward Brown, Kantar
• Knowledge in any of the following areas a plus:
  Programmatic (DMP, DSP, SSP), Cross-Device Measurement, Attribution Modeling, Media Mix Modeling (MMM)
• Knowledge of data management tools (Redshift, Big Query, Snowflake) a plus
• Ability to leverage AI tools and technologies for data management, QA, reporting, and analysis.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating…