Associate Director, Client Solutions, Analytics

Data Science And Analytics

Responsibilities

External facing responsibilities:

Client Analytics Leadership

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including:
  Qualified HCP reach, Audience quality, Patient engagement, NBRx and TRx performance, Brand adoption, Omnichannel engagement.
• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

• Partner with Audience Intelligence teams to support:
  Physician-Level Data (PLD) analysis, Audience segmentation, HCP targeting, Patient journey analytics, Audience quality measurement.
• Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

• Generate actionable insights using campaign performance, audience data, and business outcomes.
• Design and support measurement approaches including:
  Incrementality testing, Cross-channel attribution, Audience quality analysis, Digital optimization.
• Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities:

Analytics Delivery Leadership

• Manage day-to-day analytics workflows across HCP and DTC initiatives.
• Ensure timely delivery of recurring and ad hoc analytics requests.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

• Partner closely with:
  Planning, Investment, Audience Intelligence, Data Science, Data Management, Client Solutions.
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

• Lead, mentor, and coach Analysts and Managers.
• Support development of technical, analytical, and client consulting capabilities.
• Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

• Help develop standardized approaches for:
  Measurement planning, Omnichannel reporting, Audience analytics, Business storytelling, Campaign optimization.
• Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

• Stay current on developments in:
  Healthcare marketing, Pharmaceutical commercialization, Omnichannel engagement, Audience Intelligence, AI-enabled analytics, Marketing Science.

Healthcare Marketing Analytics

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
• Strong understanding of: HCP media ecosystems, Patient marketing, Omnichannel engagement, Commercial healthcare analytics.

Measurement & Analytics

Experience with:

• Campaign measurement
• Cross-channel attribution
• Incrementality testing
• Marketing Mix Modeling (working knowledge)
• Audience quality measurement
• KPI development
• Media effectiveness measurement
• Campaign optimization

Healthcare Data

Working knowledge of:

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity frameworks
• Data clean rooms
• Healthcare audience datasets

Communica…