Paid Social Media Manager

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The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Platform Partnerships and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences.

Objective/Purpose of the Role The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

Responsibilities of the Role:

Campaign management

Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, Linked In, X, and others such as You Tube and Reddit Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.Conduct A/B testing on ad creatives and targeting options to improve performance. Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIsPerformance Analytics and Insights Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget.

Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks

Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity

Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage

Collaboration and Integration Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving

Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives

Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Experience Required for the Role Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plusA track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.

Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.

Experience working collaboratively with cross-functional teams,…