VP, General Manager - Northeast Region

About Cook Unity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, Cook Unity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, Cook Unity delivers 50 million meals a year from the industry's best chefs to homes all over the country.

Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, Cook Unity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you've found the right job posting.

The role:

We're looking for an entrepreneurial, analytical, and highly strategic General Manager to lead our Northeast region - our largest, most complex, and most strategically vital market. Anchored in New York City, this region spans a multi-state footprint and is powered by our centralized kitchen infrastructure to serve a diverse, distributed customer base across the Northeast. This GM will have full P&L ownership and be responsible for driving growth, maximizing regional performance, and orchestrating operations across a hybrid model that blends proprietary kitchens, independent chefs, last-mile fulfillment, and a tech-enabled, multi channel-based customer experience.

The ideal candidate combines ruthless operational execution with high-level portfolio thinking, able to treat each sub-region - whether a borough, city, or suburban cluster - as its own business unit. They will optimize for growth, profitability, logistics efficiency, and customer experience across a variety of density profiles and delivery models. You must be a master integrator across marketing, culinary, supply chain, logistics, technology, customer experience, and strategy - someone who can both architect a regional strategy and drive execution at street level.

Responsibilities:

Regional Strategy & Portfolio Optimization

* Develop and execute the penetration and go-to-market strategy for the Northeast, treating each metro area and sub-region as a distinct operational and strategic unit.

* Use data to segment the region by demand density, delivery economics, and LTV/CAC profiles to drive targeted investments and resource allocation.

* Align regional decisions with broader company goals while flexing to market-specific realities across urban, suburban, and edge territories.

Full P&L Ownership

* Own all financial levers of the Northeast region, including forecasting, budgeting, pricing strategy, and capital allocation.

* Continuously improve contribution margins and cost-to-serve metrics by managing supply, demand, fulfillment, and marketing effectiveness in concert.

* Ensure sustainable growth by balancing investment in top-line expansion with operational efficiency and profitability.

Logistics & Fulfillment Leadership

* Optimize local, middle-mile and long-haul logistics across the region, ensuring high food quality, timely delivery, and cost efficiency.

* Work closely with Supply Chain and Fulfillment teams to improve routing, drop density, kitchen throughput, and SLA adherence across geographies with diverse delivery needs.

* Anticipate and solve complex trade-offs between cost, delivery times, and freshness across regional corridors.

Customer Growth & Market Penetration

* Collaborate with central marketing and growth teams to localize customer acquisition, retention, and lifecycle strategies.

* Pilot and iterate demand-generation experiments specific to different customer segments and geo profiles.

* Track and improve NPS, retention, and customer satisfaction with localized insights and interventions.

️ Chef Supply & Kitchen Strategy

* Partner with Culinary and Supply Ops to ensure the chef portfolio aligns with regional taste preferences, kitchen capacity, and demand velocity.

* Coordinate kitchen utilization, production planning, ingredient inventory, and labor management to maximize freshness and output.

* Influence culinary onboarding and menu strategy to create the right offering mix across different consumer bases.

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