Brand Marketing Associate, Men's Polo & Childrenswear, NA

Brand Marketing Associate, Men's Polo & Childrenswear, NA  #: W173099 Department:
Marketing City:
New York State/Province:
New York

Location:

United States Workspace Description Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.

Pay Range:
The pay range for this job is $62000 - $83000 annually; actual pay is dependent on experience and geographic location. Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities. Pay Range Max 83000 Pay Range Min 62000 Company Description Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Position Overview The Marketing Associate is a key role within the Wholesale Marketing division, responsible for supporting marketing activities for our Childrenswear, Polo Men's Apparel & Footwear North America Wholesale businesses. This individual is responsible for briefing and project management of all seasonal creative, inclusive of signage, digital and media, in partnership with Sr. Managers, Manager, Agency and Content teams. The Associate also provides foundational operational support for the team, inclusive of invoice tracking, event support, surprise and delight creation, sample routing, in-store and online animation.

As the ideal candidate, you should be an enthusiastic team player who is motivated by challenges and embraces the opportunity to collaborate cross-functionally. This role requires a high level of organization and attention to detail with the capacity to successfully manage multiple projects simultaneously. This position reports into 2 Senior Marketing Managers and 1 Marketing Manager.

Essential Duties & Responsibilities
* Support marketing efforts for Men's Polo & Childrenswear North America department stores, specialty stores & pure plays
* Support Sr. Managers & Manager on strategic marketing campaign development and omnichannel activation execution; projects and initiatives include Sports Partnerships, Media, In-Store Animation, Omni Collateral, Seasonal Content Briefing, Events, Retailer Content Co-Creation, Gift Packaging, Signage
* Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs:
* Development of clear creative briefs
* Partner with Sr. Manager & Manager to develop & manage budgets and timelines
* Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development, digital strategy and content & operations teams
* Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
* Partner with other Families of Business & NA Channel Leads/Centers of Excellence to execute cross-divisional programs that build brand awareness and drive sales
* Manage team project trackers
* Manage invoice processing and fulfillment for marketing budget
* Manage agendas for weekly touch bases with cross-functional partners and project-specific work streams Experience, Skills & Knowledge
* 2+ years of experience in a multi-channel marketing role
* Strong analytical, project management and communication skills; highly organized and detail oriented
* Demonstrated ability to execute successful campaigns
* Ability to develop relationships with key internal and external partners
* Ability to solve problems fairly, utilizing creative thinking
*…