Creative Strategist, Brand Partnership Studio

Description

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way.

Key job responsibilities

You will respond to client RFPs with compelling proposals that serve the brand's needs while leveraging the best of Twitch's platform, products, and talent.

You will attend client meetings, pitches, and collaborative work sessions to translate, educate, and evangelize Twitch to our advertising clients.

You will help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they're effectively communicated.

You will conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.

You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them

You will ensure that all concepts delivered meet Amazon's bar-raising standard.

A day in the life

Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.

About the team

BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsor ships, and technology on Twitch.

Basic Qualifications

- Bachelor's degree

- 4+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

Preferred Qualifications

- Preferred Qualifications:

- Experience leading creative development of innovative creative from concept to

- delivery

- Experience presenting creative concepts effectively to senior executives

- Experience managing multiple projects and meeting aggressive deadlines

- Experience developing cross-functional relationships with product, consumer

- research and marketing teams to develop strategy and consumer insights that

- drive compelling creative executions

- Knowledge of marketing fundamentals and ability to implement them to create

- dynamic advertising solutions

- Experience in knowledge of the Twitch platform and Twitch advertising

- experience

- Functional Competencies (essential in italics):

- Collaboration

- GenAI Fluency

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit  (Use the "Apply for this Job" box below).  for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Learn more about our benefits at   .

USA, NY, New York -  -  USD annually