North America Marketing Director

North America Marketing Director - Venum
Location: New York, New York| In-Office
Type: Full-Time
Reports to: North America General Manager (GM) and Chief Operating Officer (COO)

WHO WE AREVenum is the #1 combat sports brand in the world, worn by elite athletes and trusted by fighters, trainers, and competitors globally. From the UFC Octagon to gyms, tournaments, and training communities worldwide, we design products that represent power, precision, and identity.

2026 marks a major evolution for Venum USA. We are building a fully autonomous Manhattan headquarters and launching a world-class in-house marketing engine designed to lead U.S. growth, elevate global brand storytelling, and support the next phase of Venum's expansion.

WHO WE ARE LOOKING FORWe are hiring a North America Marketing Director to lead Venum's U.S. marketing strategy from New York and build a world-class in-house team.

This role is for a leader who can do two things at the highest level:

Protect and reinforce Venum's global dominance in combat sports.

Drive the marketing message for Venum's expansion into new categories, including:

• Team Sports (Football, Flag Football, 7v7, Wrestling, Fan Gear)
• Motorsports (performance apparel + cultural crossover)

You are both a strategist and a doer - someone who sees the long game but moves fast, builds teams, and delivers commercial impact through brand storytelling and performance marketing.

WHAT YOU'LL WORK ON

Combat Sports Brand Leadership (Global #1 Position)

• Own marketing strategy that cements Venum's position as the #1 combat sports brand worldwide.
• Lead U.S. storytelling and campaigns that amplify:
  • UFC partnership
  • Athletes
  • Product innovation in fight sports
  • "Born in Combat" brand DNA

• Interact directly with UFC stakeholders and activation teams to ensure alignment between Venum brand positioning, athlete storytelling, and key calendar moments.
• Ensure every U.S. initiative strengthens combat leadership, not dilutes it.

Expansion Storytelling:
Team Sports & Motorsports

• Build the U.S. marketing narrative for Venum's next major growth phase beyond combat.
• Position Venum as a credible performance and culture brand in Team Sports and Motorsports, while staying rooted in combat authenticity.

Team Sports focus includes:

• Partner closely with the Team Sports Category Manager to build and execute the roadmap for Football, Flag Football, 7v7, and Wrestling.
• Lead go-to-market programs targeting:
  • High school athletic departments
  • City and regional clubs
  • Tournament ecosystems + grassroots communities
• Drive demand for both team uniforms and fan gear, including:
  • School/club fan apparel
  • Spirit gear and sideline collections
  • Limited drops tied to seasons, tournaments, and local rivalries
• Establish Venum as a modern performance leader in U.S. team sports culture.

Motorsports focus includes:

• Develop a clear brand and product storytelling strategy for entry into Motorsports.
• Create marketing programs that blend:
  • Performance apparel needs
  • Lifestyle/community culture
  • Athlete and event-driven credibility
• Collaborate across product and partnerships to make Motorsports a true brand extension

U.S. Brand & Growth Leadership

• Own the full U.S. marketing strategy across , Amazon, retail partners, B2B, and social commerce.
• Build annual and quarterly plans tied to revenue growth, margin improvement, and channel segmentation.
• Ensure the U.S. strategy reflects American sports culture, apparel expectations, and consumer behavior.

In-House Team & NYC Creative Engine

• Recruit and lead the Manhattan-based marketing team (Marketing Manager, Social Media, Designers, Photographer, creators).
• Establish and scale the in-office content / photography studio as a daily creative production hub.
• Create fast, disciplined workflows that reduce agency reliance and increase output.

Campaign & Storytelling

• Lead 360° campaigns from concept to execution across digital, retail, and partnerships.
• Shape athlete, combat, team sports, and lifestyle storytelling to deepen brand relevance.
• Deliver consistent, premium creative across all channels.

Performance Marketing & ROI

• Oversee paid media strategy across Google, Meta, Tik Tok, Amazon Ads, and emerging platforms.
• Implement dashboards for CAC, ROAS, engagement, and conversion by channel.
• Drive decisions using data - and reallocate spend aggressively toward winners.

Retail & Partner Activation

• Build marketing programs that drive sell-through for partners such as Academy Sports, Dick's Sporting Goods, Walmart, Fanatics, Decathlon, and others.
• Develop co-marketing initiatives, channel exclusives, and in-store storytelling.
• Work closely with combat sports pro shops (boxing, MMA, BJJ, fitness specialty retailers) to strengthen Venum's point-of-sale presence, product education, and community credibility.
• Partner with team sports pro shops and regional uniform dealers to grow Venum's footprint in Football, Flag Football, 7v7, and Wrestling, supporting both team uniform programs and fan-gear sell-through.
• Ensure retail activation aligns with channel segmentation and reinforces…